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All Journal Jurnal Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmu Manajemen
Sigit Djalu Purwoko
Universitas Teknologi Digital
Economics, Econometrics & Finance Social Sciences Other

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INNOVATION AS A CORPORATE STRATEGY IN ACHIEVING BUSINESS SUCCESS Sigit Djalu Purwoko
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

In the era of globalization and increasingly fierce competition, companies need to adopt innovative approaches and appropriate strategies to maintain and improve their performance. This study aims to analyze the role of innovation and corporate strategy in determining business success. The research method used is literature analysis, which involves studying works that are relevant to this topic. The data collected was analyzed qualitatively descriptive. The results of the study show that innovation is an important factor in business success in the modern competitive era. Innovation drives business growth by creating new products or services and increasing operational efficiency. In addition, innovation allows companies to stay relevant by adapting to market and technological changes. Innovation is also a strong differentiator for companies in creating added value and unique customer experiences. However, inappropriate strategies and innovations can result in risks of failure, inefficient spending, and market mismatch. Therefore, good innovation management is the key to achieving long-term success for the business.
ANALISIS PENERAPAN METODE E-PURCHASING PADA PENGADAAN BARANG DAN JASA Siti Nur Saidah; Sekar Suci Ningtyas; Pitri Puspita Sari; Sigit Djalu Purwoko
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.908

Abstract

Abstrak. Negotiating prices before purchasing is one of the steps in carrying out procurement activities which have the aim of obtaining goods and services needed to meet the needs of groups of government and private entities, such as ministries, institutions, regional apparatus and other government institutions. This research aims to thoroughly describe the method of implementing E-Purchasing in the process of procuring goods and services. The research method used is a literature review approach in which this research analyzes a number of academic studies, articles and books related to electronic purchasing activities (E-Purchasing) in the process of purchasing goods or services. The focus of this research includes the application of the E-purchasing Method to procurement of goods and services electronically or using a system. The results of this research underline that e-purchasing is not only an efficiency tool, but also a strategy that involves legal aspects, risk management and negotiations to ensure success in the procurement of goods and services at the government or private level. Keywords: Methods; Procurement of Goods and Services; E-Purchasing System.
Analisis Strategi Rantai Pasok dan Risiko untuk Menjaga Kestabilan Pengadaan Barang dan Jasa di Mixue Azhar Berliana Putra Santosa; Aghas Pradana Muttaqien; Nisa Luthfiah Azzahra; Sigit Djalu Purwoko
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 2 (2024): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i2.913

Abstract

Mixue is a company that uses supply chain management as the main concept in procuring goods and services. The quality and quantity of these procurements have direct implications on operational efficiency, company reputation, and customer satisfaction. The development of the mixue company can be said to be quite rapid, this is supported by mixue which uses a franchise business concept which has a rapid growth impact which allows mixue to reach buyers widely. The aim of this research is to find out the extent of the supply chain strategy implemented by the mixue company and to find out the extent of the risks borne to maintain the procurement of goods and services in this company. The research method used in this writing is a qualitative method. The data taken in this research is secondary data in the form of the results of literature and literature studies carried out by the author. Supply Chain Management (SCM) plays a key role in Mixue's success. With efficient SCM, Mixue can keep transportation costs to a minimum and production quality maintained.
Evaluasi Kelayakan Bisnis dan Inovasi Pemasaran pada Industri Telur Asin Brebes Surono Surono; Sigit Djalu Purwoko
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i2.527

Abstract

This study evaluates the business feasibility and marketing innovation strategies for the salted egg industry in Brebes, with a focus on product innovation, production processes, and financial viability. The object of this research is the salted egg production business in Brebes, which has become a regional culinary icon known for its unique taste and traditional production methods. The research aims to assess the potential for growth in the Brebes salted egg industry, identify the opportunities and challenges faced by producers, and provide strategic recommendations for expanding into both domestic and international markets. The methodology employed a combination of qualitative and quantitative approaches, including interviews with industry stakeholders, consumer surveys, and financial analysis. SWOT analysis was used to evaluate the internal strengths and weaknesses, as well as external opportunities and threats that could impact the business. Financial analysis methods such as Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP) were applied to evaluate investment viability and long-term profitability. The findings indicate that the Brebes salted egg industry shows strong potential for growth, with opportunities to expand through product innovation and improved marketing strategies. The research concludes that implementing innovations in product varieties, production efficiency, and marketing strategies will enhance the competitiveness of Brebes salted eggs in the global market, positioning it as a leading product in the international food industry.
Co-Authors Aghas Pradana Muttaqien Azhar Berliana Putra Santosa Nisa Luthfiah Azzahra Pitri Puspita Sari Sekar Suci Ningtyas Siti Nur Saidah Surono Surono