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Medi Tri Purwanto
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 1 
PENGARUH INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH MELALUI WORD OF MOUTH DI KABUPATEN BREBES Medi Tri Purwanto; Ulul Absor; Windi . Yuliastuti
Jurnal Strategik Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACTThis study aims to analyze the effect of product innovation on purchasingdecisions of Wardah products through word of mouth in Brebes Regency. Samples were taken using the purposive sampling method of 100 people. Data were collected using the questionnaire method, namely by providing a list of questions or questionnaires directly to the respondents. The data analysis technique in this study used linear regression analysis with the help of SPSS for windows version 26. The results showed that the product innovation variable and word of mouth had a positive and significant effect on purchasing decisions, and the word of mouth variable was able to mediate between product innovation variables and decisions. purchase.Keywords: Product Innovation, Word of Mouth and Purchase Decision.ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh inovasi produkterhadap keputusan pembelian produk wardah melalui word of mouth diKabupaten Brebes. Sampel diambil dengan metode Purposive Sampling 100 orang yang. Data dikumpulkan dengan menggunakan metode kuesioner yaitu dengan memberikan daftar pertanyaan atau kuisioner secara langsung kepada para responden. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier dengan bantuan SPSS for windows versi 26. Hasil penelitian menunjukkan bahwa variabel inovasi produk dan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, serta variabel word of mouth mampu memediasi antara variabel inovasi produk terhadap keputusan pembelian.Kata Kunci : Inovasi Produk, Word of Mouth dan Keputusan Pembelian.
ANALISIS KESEHATAN KEUANGAN PD. BKK BREBES DI KABUPATEN BREBES Medi Tri Purwanto
Jurnal Strategik Vol 5, No 2 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRAK This study aims to: to determine the health level of PD. BKK Brebes in Brebes Regency in terms of CAEL (Capital, Assets, Earnings and Liquidity) for the period 2013 - 2017. From the results of the analysis it can be concluded: based on the results of the analysis and discussion it is known the health level of PD. BKK Brebes in Brebes Regency in 2014 increased by 2.07 percent. In 2015, it decreased by 0.42 percent, in 2016 it increased again by 2.99 percent and in 2017 it increased by 0.30 percent. Based on the criteria set by Bank Indonesia, from 2013 to 2017 PD. BKK Brebes in Brebes Regency was declared PD. Healthy BKK. Overall health level of PD. BKK Brebes in Brebes Regency from 2013 to 2017 was declared healthy. Keywords: CAMEL, Bank Health
PENGARUH KARAKTERISTIK INDIVIDU DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN DI DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU KABUPATEN BREBES Medi Tri Purwanto
Jurnal Strategik Vol 7, No 2 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRAK This study is entitled "The Effect of Individual Characteristics and Work Motivation on Employee Performance in the Office of Investment and Integrated Services One Door Brebes Regency". The formulation of the problem in this study are as follows: 1. Is there a significant influence between individual characteristics and work motivation partially on employee performance in the Investment Office and the One Stop Integrated Service at Brebes Regency? 2. Is there a significant influence between individual characteristics and work motivation simultaneously on employee performance in the Office Investment and Integrated Services One Door Brebes Regency? 3. Which is the more dominant influence between individual characteristics and work motivation on the performance of employees of the Office of Investment and Integrated Services at the one door of Brebes Regency? This research aims to: 1. To find out the significant influence between individual characteristics and work motivation partially on employee performance in the Investment Office and the One-Stop Integrated Service in Brebes Regency. 2. To find out the significant influence between individual characteristics and work motivation simultaneously on the performance of employees in the Investment Office and the One Stop Integrated Service Brebes Regency. 3. To find out there is a more dominant influence between individual characteristics and work motivation on the performance of the employees of the Investment Office and the One-stop Integrated Services in Brebes Regency. From the results of the research that has been carried out, the following conclusions can be drawn: 1. The results of the study of the influence of individual characteristic variables (X1) of Thitung - 0.547 0.025, this shows a negative and insignificant influence between individual characteristic variables (X1) with employee performance (Y). And for the results of work motivation variables of Tcount 7,741> Ttable 2,011, this means that Ho is rejected and Ha is accepted with a significance level of 0,000 F table 3.19, and the significance value of 0.000
PENGARUH BUDAYA ORGANISASI DAN KEDISIPLINAN KERJA TERHADAP PELAYANAN KESEHATAN DI PUSKESMAS BULAKAMBA BREBES Medi Tri Purwanto
Jurnal Strategik Vol 4, No 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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This study takes the title "The Effect of Organizational Culture and Work Discipline on Health Services in Bulakamba Brebes Health Center". The aim to be achieved in this study was to determine the effect of organizational culture on health services at Bulakamba Health Center in Brebes Regency, to determine the effect of work discipline on health services in Bulakamba Health Center in Brebes Regency, to determine the influence of organizational culture and work discipline on health services at Bulakamba Health Center Brebes Regency and to find out the most influential variables on health services at Bulakamba Health Center in Brebes Regency. Based on the results of the research that has been done, the authors can explain that based on the results of the t-test using a 95 percent confidence level (α / 2 = 0.05 / 2 = 0.025) and the degree of freedom Nk (76-2) obtained t table of 1.994 and the results of the calculation in SPSS shows X1 = 2.809 which means that t count> t table. This shows that Ho is rejected or organizational culture significantly influences health services at Bulakamba Health Center in Brebes Regency. Whereas in X2 it is obtained 2.513 which means that t count> t table. This shows that Ho is rejected or work discipline has a significant effect on health services at Bulakamba Health Center in Brebes Regency. The results of these calculations can be concluded that partially the organizational culture variables and work discipline variables have a significant influence on health service variables in Bulakamba Health Center Brebes District. To find out the regression coefficients as a whole or together, the F Test is used. The F test is carried out using a 95 percent confidence level (α = 0.05) and df = n - k - 1 obtained Ftable of 3.12. While the calculation results show 284,845. This shows that Fcount> Ftable which means Ho's hypothesis is rejected which means that together the independent variables of organizational culture and work discipline influence the health service variables in Bulakamba Health Center in Brebes Regency.
PENGEMBANGAN WISATA DALAM RANGKA MENINGKATKAN PENDAPATAN ASLI DAERAH KABUPATEN BREBES Medi Tri Purwanto
Jurnal Strategik Vol 8, No 2 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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AbstrakThe tourism development in Brebes Regency is more inclined to the development  of  natural  tourism  areas  such  as  the  Ranto  canyon  waterfall,  the princess waterfall, Kaliwlingi mangrove forest and the Pany Host waterfall. The development is carried out in an effort to improve the quality of these tourist attractions.  Where,  the  development  carried  out  by  the  local  government  is  to improve the infrastructure in tourist areas, such as repairing good roads. This is done because the tourism is an asset owned by the regency of Brebes Regency.
ANALISIS DAYA SAING LEMBAGA KURSUS DAN PELATIHAN (LKP) GLOBAL LINGUA BREBES DI KABUPATEN BREBES Medi Tri Purwanto
Jurnal Strategik Vol 2, No 1 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRAK This study aims to determine the strengths, weaknesses, opportunities, and threats in the Global Lingua Brebes LKP and to find out what factors influence the customer to choose a course at the Global LKP Lingua Brebes. Based on internal and external analysis of the institution along with the cartesius diagram it can be found that the main strategy of the Lingua Brebes Global LKP is the Growth Strategy, where the Global Lingua Brebes LKP can develop its market share and educational programs by developing the capabilities of employees and educators. Based on the SWOT matrix, we can conclude some developments through consideration of the internal and external factors of the institution that can be useful for the progress of the Lingua Brebes Global LKP. With SWOT analysis, educational institutions can see the strengths, weaknesses, opportunities and threats that can create promotional and marketing strategies right in order to be able to compete with similar institutions. Keywords: SWOT, Competitiveness
PENGARUH PELAYANAN DAN CITRA TOKO TERHADAP KEPUASAN UNTUK MENINGKATKAN LOYALITAS PELANGGAN PADA TOKO TIRTO DI KABUPATEN BREBES Medi Tri Purwanto; Sri Ratih Handayani
Jurnal Strategik Vol 10, No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRACT  This study aims to analyze the effect of service and store image on satisfaction to increase customer loyalty at Tirto Stores in Brebes Regency. Competition for product quality and price is so tight that it requires marketers to have quality products and prices that consumers can afford, and to be able to develop useful and innovative products in accordance with consumer expectations and market needs. branded in a place that is accessible to the public. Samples were taken by purposive sampling method of 117 people. Data was collected using the questionnaire method, namely by providing a list of questions or questionnaires directly to the respondents. The data analysis technique in this study uses the Structural Equation Model analysis. The results showed that service variables had no effect on customer loyalty but store image had a positive and significanteffect on loyalty, and customer satisfaction variables were able to mediatebetween service variables and store image on customer loyalty. Keywords: Service, Store Image, Satisfaction and Loyalty.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PT. INDOMARCO ADI PRIMA DI DAMPYAK TEGAL Medi Tri Purwanto
Jurnal Strategik Vol 1, No 2 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Manggalia

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ABSTRAK This study examines the effect of product quality and price on purchasing decisions at PT. Indomarco Adi Prima. Respondents in this study were samples who were shopping at PT. Indomarco Adi Prima. The number of respondents who made the sample of this study were 50 people. In determining the sample used in this study was purposive random sampling, while to find out the relationship between variables the researcher used a data quality analysis calculation method consisting of (1) Validity Test and (2) Reliability. Then to find out the influence between the variables the researcher used classical assumption analysis consisting of (1) Normality test (2) Multicollinearity Test (3) Heteroscedasticity Test (4) T test and (6) F test with analysis tool using SPSS version 20 for windows The results of this study show that the quality variables of the porduk have a significant effect and the price variable has a significant effect and from the simultaneous test results it influences the purchasing decisions at PT. Indomarco Adi Prima. Keywords: Product quality, price and purchase decision
Co-Authors Jaka Waskita Sri Murdiati Sri Ratih Handayani, Sri Ratih Ulul Absor Windi . Yuliastuti