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All Journal Economics and Digital Business Review International Journal of Management Science and Information Technology (IJMSIT) Priviet Social Sciences Journal
Dodit Cahyo Nugroho
Sekolah Tinggi Ilmu Ekonomi Mahardhika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Layanan, Motivasi Kerja Dan Inovasi Kerja Terhadap Kepuasan Nasabah KUR MIKRO di BRI Unit Mejoyo Surabaya Ketut Witara; Dodit Cahyo Nugroho, SE., MM.; Wiranda Yurdan Adi Putra
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.456

Abstract

This research aims to determine the level of customer satisfaction for Micro KUR at Bank BRI Unit Mejoyo Surabaya. In this case the level of satisfaction is measured using service quality indicators including Tangible, Reliability, Responsiveness, Assurance, and Empathy, Work Motivation and Innovation. The method used in this research is quantitative. With the aim of realizing better services by helping MSME businesses develop by channeling Micro KUR loans. The test equipment used is the reliability test and validity test, the results of the data test show valid and reliable data. The results of the research are Service Quality (X1) and Work Motivation (X2) simultaneously have a significant and partially significant effect on Work Innovation (Z). Service Quality (X1) and Work Motivation (X2) simultaneously have a significant effect and partially have no significant effect on Customer Satisfaction (Y). Job Innovation (Z) simultaneously and partially has a significant effect on Customer Satisfaction (Y). Service Quality (X1) through Work Innovation (Z) simultaneously, partially, and Sobel test has a significant effect on Customer Satisfaction (Y). Work Motivation (X2) through Work Innovation (Z) simultaneously has a significant effect, while partially and sobel test has no significant effect on Customer Satisfaction (Y).
The meaning of innovation in the umrah business process: A qualitative study on umrah travel Hidayatul Nur’Syamsiyah; Leonard Adrie Manafe; Dodit Cahyo Nugroho
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.420

Abstract

This study focuses on examining the integrative factors that determine successful innovations in the business process of Umrah in PT. Umi Muthmainah Berkah Umrah and Hajj Travel are located in Surabaya. The factors examined were technology, regulation, human resource (HR) quality, and pilgrims' trust. The method used was qualitative, with a case study approach and data collection through in-depth interviews, observations, and document analysis. The results showed that while digitized systems bolster operational efficiency and convenience for pilgrims, a far greater hurdle in human resources limits the ability to utilize technology. Travel companies are subject to strict compliance requirements, which necessitate continual adaptation and travel agency innovation. The human resource quality gained through systematic and ongoing training fosters successful innovation, while trust from pilgrims significantly affects business reputation and sustainability. This study affirms the synergistic integration of technology, regulation, human resources, and congregation trust, which constitute the pillars of innovation and umrah business success. The study results suggest directions for management to focus more on the enhancement of technology and human resources, and for the government to formulate pro-innovation policy regulations. This study also encourages the public to be more discerning in selecting a Umrah bureau to receive optimal and more trustworthy services.
Improving member loyalty through service quality: A case study of Citra Abadi Savings and Loan Cooperative Nanda Rahayu; Leonard Adrie Manafe; Dodit Cahyo Nugroho
Priviet Social Sciences Journal Vol. 5 No. 5 (2025): May 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i5.433

Abstract

This study aims to analyze the effect of service quality on member satisfaction at the Citra Abadi Savings and Loan Cooperative (KSP). Service quality was assessed using five main elements: tangibles (physical evidence), Reliability, Responsiveness, Assurance, and Empathy. A qualitative approach, specifically a case study, was employed for data collection involving in-depth interviews with cooperative members and direct observation of the service process. Qualitative data analysis employed thematic coding to identify key patterns and insights. The results indicate that each service quality element significantly influences members’ satisfaction. Comfortable physical facilities, reliable services, high responsiveness, transaction security assurance, and empathy in member interactions play crucial roles in fostering member trust and loyalty. Despite the study's focus on a single cooperative, the findings suggest that improvements in facility quality, service reliability, staff responsiveness, transaction transparency, and empathy are essential for strengthening member relationships and enhancing satisfaction. The study also acknowledges limitations such as the focus on a single cooperative, which may limit the generalizability of the results. This study contributes to improving service management in savings and loan cooperatives and provides insights for enhancing their competitiveness in supporting members' welfare and local economies.
An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue Mochamad Salva Putra Effendi; Leonard Adrie Manafe; Dodit Cahyo Nugroho
Priviet Social Sciences Journal Vol. 5 No. 4 (2025): April 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i4.438

Abstract

This study examines the role of digital advertising and price in the sales volume of Ultra Glue products in Java, Indonesia. A quantitative approach was applied and data were collected from 50 respondents through a survey. This study evaluates the impact of promotion, price, and sales using multiple regression analysis. The results show that promotion, especially through digital marketing, has a significant impact on sales, which is in line with the literature that recognizes promotional activities as vital in stimulating consumer demand and purchase intention. On the other hand, the impact of price on sales, although positive, is more complex because it is influenced by product quality, overall strategy, and other marketing elements. This study emphasizes the importance of integrated marketing, in which digital promotions are effective, prices are competitive, and products are of good quality to maximize sales. This study also highlights external variables, such as brand loyalty and market competition, to understand consumer behavior in greater depth. We recommend using a blended approach to enrich our understanding of the consumer decision-making process.
Traditional Market Attractiveness and Customer Loyalty: The Moderating Role of Digital Literacy Heribertus Yudho Warsono; Dodit Cahyo Nugroho; Sri Lestari
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7979

Abstract

This study develops and empirically tests the Cultural–Digital Traditional Market Attractiveness Model, an integrated framework explaining how cultural and functional market attributes generate customer loyalty toward traditional markets. Grounded in the stimulus–organism–response paradigm and customer perceived value theory, the model positions market attractiveness as the evaluative mechanism that converts local product uniqueness, cultural atmosphere, digital payment availability, market accessibility, and price competitiveness into customer loyalty, and specifies buyers' digital literacy as a boundary condition of that conversion. A quantitative explanatory design was applied to 300 traditional-market consumers in Surabaya, Indonesia, selected through purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4. Local product uniqueness (β = 0.355), cultural atmosphere (β = 0.303), price competitiveness (β = 0.268), and market accessibility (β = 0.188) significantly increase market attractiveness, whereas digital payment availability does not (β = 0.049; p = 0.237). Market attractiveness strongly increases customer loyalty (β = 0.496), and buyers' digital literacy positively moderates this relationship (β = 0.118; p = 0.010), raising the simple slope from 0.378 at one standard deviation below the mean to 0.614 at one standard deviation above it. Market attractiveness transmits the indirect effects of the four significant antecedents on loyalty but not that of digital payment availability. The model explains 70.2% of the variance in market attractiveness and 38.1% of the variance in customer loyalty. The findings indicate that digital modernization strengthens loyalty only when it complements cultural authenticity, product differentiation, accessibility, and economic value, and only when buyers possess the literacy required to use it. Traditional-market revitalization should therefore prioritize distinctive local products, authentic cultural experience, and buyer digital literacy rather than payment infrastructure alone.
Co-Authors Heribertus Yudho Warsono Hidayatul Nur’Syamsiyah Leonard Adrie Manafe Mochamad Salva Putra Effendi Nanda Rahayu Sri Lestari Wiranda Yurdan Adi Putra Witara, Ketut