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All Journal Media Mahardhika Warmadewa Management and Business Journal (WMBJ) Economics and Digital Business Review
Ketut Witara
STIE Mahardhika Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Layanan, Motivasi Kerja Dan Inovasi Kerja Terhadap Kepuasan Nasabah KUR MIKRO di BRI Unit Mejoyo Surabaya Ketut Witara; Dodit Cahyo Nugroho, SE., MM.; Wiranda Yurdan Adi Putra
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.456

Abstract

This research aims to determine the level of customer satisfaction for Micro KUR at Bank BRI Unit Mejoyo Surabaya. In this case the level of satisfaction is measured using service quality indicators including Tangible, Reliability, Responsiveness, Assurance, and Empathy, Work Motivation and Innovation. The method used in this research is quantitative. With the aim of realizing better services by helping MSME businesses develop by channeling Micro KUR loans. The test equipment used is the reliability test and validity test, the results of the data test show valid and reliable data. The results of the research are Service Quality (X1) and Work Motivation (X2) simultaneously have a significant and partially significant effect on Work Innovation (Z). Service Quality (X1) and Work Motivation (X2) simultaneously have a significant effect and partially have no significant effect on Customer Satisfaction (Y). Job Innovation (Z) simultaneously and partially has a significant effect on Customer Satisfaction (Y). Service Quality (X1) through Work Innovation (Z) simultaneously, partially, and Sobel test has a significant effect on Customer Satisfaction (Y). Work Motivation (X2) through Work Innovation (Z) simultaneously has a significant effect, while partially and sobel test has no significant effect on Customer Satisfaction (Y).
PENGARUH TEKNOLOGI INFORMASI, KOMPETENSI DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN CV GEMA TAMA DI SIDOARJO Ketut Witara; Dwi Rifah Akmawati
Media Mahardhika Vol. 18 No. 2 (2020): January 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v18i2.151

Abstract

In the current era, every company must be able to make changes in the field of existing technology, so that later able to provide opportunities to improve the competitive advantage, further to support the company's business strategy, strive To establish the competency of human resources tailored to the areas in which they are handled, and in addition the training that is attended by employees will also affect the performance of an employee. All three are needed by one company CV. Gema Tama, which is a Distributor in the field of distributors, dealers and suppliers for laboratory needs. This research aims to know and analyze information and competency technology and simultaneous and partial work training on the employee performance of CV. Gema Tama. The phases of the study began from literary studies derived from the study of literature obtained from books, the Internet, and research that had been conducted previously. Followed by identification of questionnaire variables. After obtaining the questionnaire variables followed by designing a questionnaire. Data retrieval is conducted through questionnaires with saturated sample techniques and direct observation in the field. The results of field observations are explained through descriptive analysis, while data obtained from questionnaires is used to determine the influence of information technology, compensation, and job training on employee performance using Multiple linear regression analyses. In multiple regression analyses conducted several trials include: validity test, reliability test, classical assumption test, T test and test F. The results of the study are information technology, competence, and work training simultaneously positively influence and And able to explain the problems examined by researchers. So all the variables in this study have a positive and significant influence on employee performance
A Innovative Approaches: SWOT Analysis of Balinese Souvenir Marketing in Sukawati Market During and After the Pandemi Ketut Witara; Ririn Andriana; Dodit Cahyo Nugroho
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.70-80

Abstract

The COVID-19 pandemic has significantly impacted the tourism sector in Bali, including the sales of Bali's typical souvenirs at Pasar Sukawati Gianyar. This study aims to analyze the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar using SWOT analysis during the COVID-19 pandemic. This research used a qualitative method with in-depth interviews with five Bali's typical souvenirs traders at Pasar Sukawati Gianyar. The results showed that the strengths of the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar during the pandemic are good product quality and competitive prices. The weaknesses of the marketing strategy are a lack of innovation and a lack of online product promotion. The opportunities of the marketing strategy are to increase the use of digital platforms to promote products and develop new products. The threats of the marketing strategy are strong competition from online souvenir markets and a decrease in the number of visitors to the market during the pandemic. Therefore, Bali's typical souvenirs traders at Pasar Sukawati Gianyar need to optimize strengths and opportunities, as well as overcome weaknesses and threats by innovating and improving online promotion. This study contributes to understanding the marketing strategy of Bali's typical souvenirs in traditional markets during the COVID-19 pandemic and provides recommendations to address the issues faced by Bali's typical souvenirs traders at Pasar Sukawati Gianyar.
Co-Authors Dodit Cahyo Nugroho Dodit Cahyo Nugroho Dwi Rifah Akmawati Ririn Andriana Wiranda Yurdan Adi Putra