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All Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Insan Pengabdian Indonesia
Syahrani Nur Aullia Octivanti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pendampingan Pembuatan Kemasan Label Pada UMKM Kerupuk Udang Dan Payus Mak Sah Femy Atha Fredella; Delta Diva Dinanty; Syahrani Nur Aullia Octivanti; Faridah Nur Azizah; Fairuzah Nafisah Adwitiya
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.267

Abstract

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.
Pendampingan Pembuatan Label Kemasan Pada UMKM Jamu Bathok Bu Tatik Di Kelurahan Wonorejo Surabaya Syahrani Nur Aullia Octivanti; Sonja Andarini
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.37

Abstract

UMKM Jamu Bathok Bu Tatik only carries out promotional activities by word of mouth. The sales and promotion activities are carried out in a traditional way, relying on the location of business stalls in Pasar Krukah, Surabaya. Therefore, rebranding is needed to increase the attractiveness and brand awareness. The rebranding that was carried out included creating a new logo and packaging stickers with attractive designs so that they were more eye-catching and could become the identity of the UMKM Jamu Bathok Bu Tatik which distinguished them from other herbal medicine sellers. The process required is to design and develop promotional media through the application of digital marketing which includes creating websites and business-specific emails, creating Instagram social media accounts, verifying MSME locations on Google Maps, and creating e-catalogs so that consumers can easily find out which product variants are available.
Co-Authors Delta Diva Dinanty Fairuzah Nafisah Adwitiya Faridah Nur Azizah Femy Atha Fredella Sonja Andarini