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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Business Preneur : Jurnal Ilmu Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Insan Pengabdian Indonesia Journal of Ekonomics, Finance, and Management Studies
Sonja Andarini
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Self Control dan Financial Attitude terhadap Financial Management Behavior pengguna Layanan Buy Now Pay Later Namira Maulida Eka Putri; Sonja Andarini
Jurnal Ekonomi Akuntansi dan Manajemen Vol 21 No 1 (2022)
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jeam.v21i1.30594

Abstract

This study aims to analyze the significant influence between self control and financial attitude on the financial management behavior of users of buy now pay later services. This research uses quantitative research with a descriptive approach. The population in this study are residents of the city of Surabaya who use Shopee Paylater. The number of samples in this study were 115 respondents. In this study using the Non-Probability Sampling technique with purposive sampling technique. The analysis technique used is multiple linear regression analysis. The results of this study indicate that the self-control variable partially has a significant effect on the financial management behavior of buy now pay later service users, the financial attitude variable partially has a significant effect on the financial management behavior of buy now pay later service users, self control and financial attitude variables simultaneously have an effect. significant to the financial management behavior of users of the buy now pay later service. Keywords: self control, financial attitude, financial management behavior, buy now pay later
Pengaruh Kualitas Pelayanan Tokopedia terhadap Kepuasan Konsumen pada Pengguna Tokopedia di Surabaya Sindi Kurnia Sari; Sonja Andarini
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 5 (2022): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1092.895 KB) | DOI: 10.47467/reslaj.v4i5.1154

Abstract

Currently, business development has led to the digital economy or online market due to changes in people's shopping styles, which have begun to shift from offline shopping to online shopping. This is an opportunity for business actors to market their products through digital media such as e-commerce. E-commerce facilitates communication between sellers and buyers, facilitates marketing and product promotion activities by sellers, facilitates the sale and purchase transaction process, facilitates payments made by consumers because it can be done online. This study was shown to analyze the effect of service quality on Tokopedia consumer satisfaction in Surabaya. The variables used in this study are service quality which consists of efficiency, system availability (reliability), fulfillment, confidentiality (privacy), responsiveness (responsiveness), compensation (compensation), contact (contact). And the variable of consumer satisfaction which consists of the suitability of expectations, loyalty, interest in visiting again and willingness to recommend. This study uses a survey method by distributing online questionnaires to 100 Tokopedia users in Surabaya. Based on the data analysis, it can be concluded that service quality has a positive and significant effect on Tokopedia consumer satisfaction in Surabaya. Keywords: Service quality, customer satisfaction, E-commerce Tokopedia
Pengaruh Brand Image terhadap Brand Equity melalui Brand Loyalty Provider Telkomsel di Surabaya Sinta Kurnia Illahi; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.155 KB) | DOI: 10.47467/alkharaj.v5i2.1250

Abstract

This study aims to examine the effect of brand image on brand equity through the brand loyalty of Telkomsel provider users in Surabaya. This research is a quantitative research, data collection techniques using literature studies and questionnaires. Data were analyzed using PLS (Partial Least Square). Determination of the sample using the Wibisono formula, the number of samples used in this study was 100 respondents. The results showed that brand image had a significant effect on brand equity for Telkomsel provider users in Surabaya, and brand image had a significant effect on brand equity through brand loyalty on Telkomsel provider users in Surabaya. Keywords: Brand Image, Brand Loyalty, Brand Equity
Analisis Pengaruh Citra Merek, Desain Kemasan, dan Harga terhadap Loyalitas Pelangan Melalui Kepuasan Pelanggan sebagai Variabel Intervening pada Produk Minuman Bersoda Sprite Fikia Siti Meisaroh; Rusdi Hidayat Nugroho; Sonja Andarini; Lia Nirawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.488 KB) | DOI: 10.47467/reslaj.v5i3.1822

Abstract

This study aims to examine and analyze the effect of brand image, packaging design, and price on customer loyalty through customer satisfaction as an intervening variable on sprite soda products. The population in this study was the people of Surabaya City who had bought and drank Srite products in the city of Surabaya. The number of samples used in this study were 100 respondents. The sampling technique used is a non-probability sampling technique. This type of research uses descriptive quantitative. The results of this study indicate that brand image has a significant effect on customer satisfaction. Packaging design has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction, brand image has a significant effect on customer loyalty. Price has a significant effect on customer loyalty. Customer satisfaction has a significant effect on customer loyalty. Brand image has no significant effect on customer loyalty through customer satisfaction. Satisfaction design has no significant effect on customer loyalty through customer satisfaction. Price has a significant effect on customer loyalty through customer satisfaction. Keywords: Brand Image; Packaging Design; Price; Customer loyalty; Customer satisfaction
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pt.Sicepat Ekspres Indonesia (Studi Kasus Pelanggan Ekspedisi Sicepat Di Kota Surabaya) Emmas Win Faulina Marbun; Sonja Andarini
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada era modern saat ini,perkembangan industri jasa dibidang logistik semakin mengalami peningkatan hal ini sejalan dengan semakin berkembangnya bisnis online dan juga semakin banyaknya aplikasi-aplikasi yang memberikan kesempatan bagi masyarakat untuk melakukan transaksi jual-beli secara online, sehingga perusahaan ekspedisi di Indonesia tentunya memanfaatkan kesempatan yang ada. Tujuan dalam penelitian ini adalah untuk mengetahui adanya pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan.Objek pada penelitian ini adalah pelanggan dari PT.SiCepat Ekspres Indonesia wilayah kota Surabaya. Penelitian ini menggunakan metode Kuantitatif dengan jenis Asosiatif.Teknik pengumpulan data pada penelitian ini menggunakan kuesioner dengan teknik Non-Probability Sampling. Hasil dari penelitian menunjukkan bahwa kualitas pelayanan dan harga memiliki pengaruh positif dan signifikan secara simultan terhadap kepuasan pelanggan. Harga memberikan pengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan namun kualitas pelayanan diketahui secara parsial memberikan pengaruh positif namun tidak signifikan terhadap kepuasan pelanggan ekspedisi SiCepat di kota Surabaya.
Strategi Bauran Pemasaran dengan Analisis SWOT pada Kedai Cokelat Klasik Idha Dwi Firdayanti; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.68 KB) | DOI: 10.47467/alkharaj.v5i4.1811

Abstract

This research was conducted at the Kedai Cokelat Klasik which is a business engaged in the culinary business sector as the object of research. The purpose of this study is to identify and analyze the marketing mix strategy implemented based on the SWOT analysis by Kedai Cokelat Klasik. The results of the SWOT analysis method are used as the basis for determining the marketing mix strategy that can be carried out by Kedai Cokelat Klasik. The research method used is a qualitative type with descriptive analysis which refers to the concept of the 4P marketing mix, namely Product, Price, Place and Promotion. Data collection techniques were carried out by means of in-depth interviews, participatory observation and field research. The analytical method used is the SWOT analysis method with the stages of compiling the IFAS and EFAS matrices, determining the SWOT quadrant and SWOT matrix. From the results of the study, it can be concluded that Kedai Cokelat Klasik is in quadrant I position. It can be concluded that the marketing mix strategy applied by SWOT analysis is an aggressive strategy, namely by maximizing its strengths to take advantage of existing opportunities. Keywords: Marketing Mix Strategy, SWOT Analysis, IFAS Matrix, EFAS Matrix
Analisis Faktor-Faktor Yang Dipertimbangkan Dalam Meningkatkan Kinerja Karyawan Ramayana City Plaza Sidoarjo Reta Anugrah; Sonja Andarini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1739

Abstract

Penelitian dilakukan agar mengetahui faktor-faktor yang dapat dipertimbangkan untuk meningkatkan kinerja karyawan Ramayana City Plaza Sidoarjo. Populasi dan sampel penelitian ini adalah karyawan Ramayana City Plaza Sidoarjo yang berjumlah 84 karyawan. Metode analisis yang digunakan adalah analisis faktor eksploratori dengan kuesioner sebagai metode pengumpulan data. Hasil dari ekstraksi faktor didapati dari 17 variabeldari kepemimpinan, motivasi, disiplin kerja, dan kompetensi karyawan yang telah diukur, dapat disimpulkan menjadi enam faktor dominan yang dapat dipertimbangkan untuk meningkatkan kinerja karyawan Ramayana City Plaza Sidoarjo.
Pengaruh Product Knowledge, Product Quality, dan Brand Image terhadap Purchase Intention Produk Kosmetik Maybelline di Surabaya Brilian Valentia Stevani; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1133.767 KB) | DOI: 10.47467/alkharaj.v5i6.3638

Abstract

This study aims to investigate and comprehend The Influence of Product Knowledge, Product Quality, and Brand Image on Purchase Intention of Maybelline cosmetic products in Surabaya. The Quantitative approach used in this study involves distributing questionnaires to 100 respondents. Multiple linear regression is used as the method of analysis using SPSS 26 For Windows. Three independent variables in this study, i.e. Product Knowledge, Product Quality, and Brand Image, as well as dependent variable, purchase Intention. The result of this study 1) Product Knowledge, Product Quality, and Brand Image simultaneously influence Purchase Intention of Maybelline cosmetic products in Surabaya. 2) Product Knowledge partially has a positive effect and significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. 3). Product Quality partially has a positive effect and significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. 4) Brand Image partially has a positive effect but not significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. Keywords: Product Knowledge, Product Quality, Brand Image, Purchase Intention
Pengaruh Product Quality dan Brand Trust terhadap Repurchase Intention Melalui Customer Satisfaction sebagai Variabel Intervening pada Produk Kecantikan Brand Somethinc Yunita Aprilia; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1277.19 KB) | DOI: 10.47467/alkharaj.v5i6.3649

Abstract

The purpose of this study was to analyze the effect of product quality and brand trust on repurchase intention through customer satisfaction as an intervening variable in Something beauty products. This study used a quantitative method by distributing questionnaires online to 100 respondents. The population in this study involves consumers who have repeatedly purchased products from Something in 2022. Based on data analysis techniques using validity tests, reliability tests, classical assumption tests, statistical tests and hypothesis tests using path analysis and Sobel test analysis with the help of data processing programs using SPSS for windows version 25. The results of this study are 1) Product Quality has a positive and insignificant effect on repurchase intention of Something products 2) Brand Trust has a negative and insignificant effect on repurchase intention of Something products. 3) Product Quality has a positive and significant impact on customer satisfaction of Something's product. 4) Brand Trust has a positive and significant influence on customer satisfaction of Something products. 5) Customer satisfaction has a positive and significant effect on repurchase intention of Something's product. 6) Product Quality has a positive and significant influence on repurchase intention through Customer Satisfaction of Something product. 7) Brand Trust has a negative and insignificant effect on repurchase intention through Customer Satisfaction of Something products. Keywords: Product Quality, Brand Trust, Repurchase Intention, Customer Satisfaction
Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Social Influence Terhadap Intention To Use Layanan Video On Demand (Studi Pada Pengguna Aplikasi Netflix Di Kota Surabaya) Berliana Rizka Khusnul Azizah; Sonja Andarini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1633

Abstract

Penelitian ini bertujuan untuk mengetahui apakah perceived ease of use, perceived usefulness, dan social influence memiliki pengaruh signifikan terhadap intention to use layanan video on demand aplikasi Netflix. Penelitian ini menggunakan penelitian kuantitatif dengan pendekatan deskriptif. Populasi dalam penelitian ini adalah pengguna layanan video on demand aplikasi Netflix yang berada di kota Surabaya. Jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik Non Probability Sampling dan teknik purposive sampling dengan menyebarkan kuesioner melalui Google Form. Teknik analisis yang digunakan adalah analisis deskriptif, inner model, outer model dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa perceived ease of use tidak berpengaruh signifikan terhadap intention to use, perceived usefulness berpengaruh signifikan terhadap intention to use, dan social influence berpengaruh signifikan terhadap intention to use.
Co-Authors Ananda Rizkiah Syahrani Andini Pramudita Ani Winda Auliya Annisa Cindy Maurina Berliana Rizka Khusnul Azizah Brilian Valentia Stevani Cintania Aubin Shafanada Cynarawita Firjatullah Dewi Candra Wulan Elyzabeth Eka Nurmelasari Emmas Win Faulina Marbun Fikia Siti Meisaroh Firdiana Nur Auliya Gayoe Angger Gayoe Angger Arhofa Iasa Nur Firdausi Idha Dwi Firdayanti Ilham Asta Pangestu Indah Respati Kusumasari Lia Nirawati Maharani Ikaningtyas Maharani Ikaningtyas Mohammad Vavian Baharudinsyah Namira Maulida Eka Putri Novita Amalia Riyanjaya Novita Wulan Ramadanti Prilga Westrin Kusumaningrum Puspa Dwi Liestiyanti R.A Tania Eriezna Putri Reta Anugrah Robby Aditya Rusdi Hidayat Nugroho Shafa Shauma Nuril Haqqi Sindi Kurnia Sari Sinta Kurnia Illahi Siti Hidayatul Khoirun Nisa Syahrani Nur Aullia Octivanti Wahyu Arrofiq Widyana Dini Maylinda Yoseph Santovino Roso Yunita Aprilia