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All Journal Journal of Indonesian Applied Economics
Sri Ramadhani
UIN Sumatera Utara, Indonesia
Economics, Econometrics & Finance

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Indonesian Creative Economy 2025: Creative Industries MSMEs Competitiveness Strategy Towards International Markets Through Soar Analysis Muhammad Syah Budi; Sri Ramadhani; Elida Elfi Barus
Journal of Indonesian Applied Economics Vol. 11 No. 1 (2023): February 2023
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiae.2023.011.01.2

Abstract

Purpose This research aims to formulate a Creative Industries Development Strategy towards the International market as an economic driver in Indonesia. Design/methodology/approach This paper is carried out with a qualitative approach through the SOAR method, which is a strategic planning method used to evaluate strengths, opportunities, aspirations and results in the development of creative industries in Indonesia. Findings The result shows that producing the start-up S-A is a strategy obtained between Strengths (strengths) and Apirations (aspirations). Research limitations/implications                                               The limitation of this study is the use of SOAR analysis which only focuses on evaluate strengths, opportunities, aspirations and results rather than weaknesses or threats. Originality/value This study analyzes the strengthening of the Creative Industry Sector Market in Facing Creative Economy 2019-2025.
Co-Authors Elida Elfi Barus Muhammad Syah Budi