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All Journal Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Sandi Eka Suprajang
Sekolah Tinggi Ilmu Ekonomi Kusuma Negara
Economics, Econometrics & Finance Education

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KEPUTUSAN PEMBELIAN ONLINE TERHADAP EFEKTIVITAS IKLAN PADA KONSUMEN TRAVELOKA.COM Ema Prasetyorini; Sandi Eka Suprajang
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 15 No 1 (2023): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/akuntabilitas.v15i1.2846

Abstract

The phenomenon of holding tourist activities with various touristdestinations is increasingly rife at this time, along with the growth oftechnological advances that are increasingly sophisticated, wheresomeone can directly know the location on earth. This study discussesonline purchases on the effectiveness of advertising to traveloka.comconsumers. Based on the results of the research that has been described,it can be concluded that the results of the study show that purchasingdecisions have a positive effect on the effectiveness of advertising. Thesefindings show that the higher the purchase decision, the higher theeffectiveness of advertising. The nonprobability sampling method usedin this study is purposive sampling
Co-Authors Ema Prasetyorini