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All Journal JMS : Jurnal Manajemen Sinergi
Nurazdiani Nurazdiani
Fakultas Ekonomi Universitas Khairun Ternate
Economics, Econometrics & Finance Social Sciences

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DAMPAK IN-STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN (Studi pada KFC Kota Ternate) Nurazdiani Nurazdiani
Jurnal Manajemen Sinergi Vol 1, No 1 (2013): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER-PERDANA)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v1i1.6657

Abstract

the aim of research to examine the effect of in-store atmosphere toward consumer purchasing interest (Study of KFC) fast-food in Ternate. Teknique to sample removal which using is convenience sampling, adobt as many as 120 respondents. Resorted Linier regression analysus. Outcome of this research indicate that in-store atmosphere has significant influence toward consumer purchasing interest at KFC (fast-food) in Ternate.
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