DAMPAK IN-STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN (Studi pada KFC Kota Ternate)

Nurazdiani Nurazdiani (Fakultas Ekonomi Universitas Khairun Ternate)

JMS : Jurnal Manajemen Sinergi
Vol 1, No 1 (2013): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER-PERDANA)

the aim of research to examine the effect of in-store atmosphere toward consumer purchasing interest (Study of KFC) fast-food in Ternate. Teknique to sample removal which using is convenience sampling, adobt as many as 120 respondents. Resorted Linier regression analysus. Outcome of this research indicate that in-store atmosphere has significant influence toward consumer purchasing interest at KFC (fast-food) in Ternate.