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All Journal Jurnal Ilmu Keluarga dan Konsumen Journal of Governance and Global Studies
Ammi Salamah
IPB University
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Consumer Behaviour after Market Revitalization in Gorontalo City Rachmat Taufik Usman; Ammi Salamah; Ely Ibrahim
Journal of Governance and Global Studies Vol. 3 No. 1 (2026): Journal of Governance and Global Studies (JGGS)
Publisher : Universitas Bina Mandiri Gorontalo

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Abstract

The revitalization of traditional markets is one of the government's efforts to improve the quality of facilities and market competitiveness, which is expected to influence consumer behaviour. This study aims to analyse consumer behaviour after market revitalization in Gorontalo City by reviewing demographic characteristics, shopping behaviour, and behavioural changes that occur after revitalization. The study uses a descriptive quantitative approach with a cross-sectional design. Data were collected through structured interviews using questionnaires of 64 purposively selected consumers by December 2025. Data analysis was carried out using descriptive statistics in the form of frequency distribution, percentage, and cross-tabulation with the help of IBM SPSS and Microsoft Excel. The results showed that the majority of respondents were long-time consumers (73.4%), had a high school education/equivalent (54.7%), and were dominated by housewives and workers. Most respondents made purchases for personal needs (84.4%). After revitalization, 67.2% of respondents reported behavioural changes, but the majority stated that the frequency of shopping (45.3%), the duration of shopping (42.2%), and the way of dressing when shopping (62.5%) did not change. These findings show that market revitalization has more influence on consumer perception and experience than significant changes in shopping patterns. Therefore, market managers need to complement physical revitalization with improved service quality, comfort, security, and marketing strategies so that the benefits of revitalization can increase loyalty and the intensity of consumer visits.
Post-Revitalization Consumer Behavior in Gorontalo City’s Traditional Market RACHMAT TAUFIK USMAN; AMMI SALAMAH; RISNA SANABA
Journal of Governance and Global Studies Vol. 2 No. 2 (2025): Journal of Governance and Global Studies (JGGS)
Publisher : Universitas Bina Mandiri Gorontalo

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Abstract

Market revitalization is a strategic policy aimed at enhancing the competitiveness of traditional markets and sustaining their role in the local economy. This study aims to describe consumer characteristics and shopping behavior after the revitalization in one of Gorontalo's traditional markets. A descriptive quantitative approach with a cross-sectional design was employed. Data were collected through structured interviews with 64 consumers during shopping activities at the market in December 2025. Data analysis was conducted using descriptive statistics, including frequency distributions, percentages, and cross-tabulations. The results indicate that market revitalization was responded to differently by consumers. Most respondents reported changes in shopping behavior, particularly in shopping frequency, shopping duration, and dressing style when visiting the market, while some consumers experienced no noticeable change. Similar behavioral patterns were observed across consumer status, income levels, and residential distance. These findings suggest that market revitalization influences not only physical conditions but also consumer behavior and shopping experiences. This study provides empirical insights that may support the formulation of consumer-oriented policies for sustainable traditional market revitalization.
PENGARUH TIPOLOGI KELUARGA DAN LINGKUNGAN RAMAH KELUARGA TERHADAP RESILIENSI DEWASA AWAL PADA MASA PANDEMI COVID-19: Effect of Family Typology and Family-Friendly Environment on Early Adult Resilience During Covid-19 Pandemic Ammi Salamah; Euis Sunarti; Yulina Eva Riany
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 3 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.3
Publisher : Faculty of Social Science and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.3.199

Abstract

Keluarga dan lingkungan keluarga yang mendukung dalam menghadapi berbagai kesulitan dan krisis dibutuhkan dewasa awal agar memiliki resiliensi yang tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh tipologi keluarga regeneratif, tipologi keluarga ritmik, dan lingkungan ramah keluarga terhadap resiliensi dewasa awal. Sebanyak 520 dewasa awal dilibatkan dalam penelitian melalui teknik simple random sampling yang terdiri dari 200 laki-laki (38,5%) dan 320 perempuan (61,5%). Hasil analisis Structural Equation Modelling menunjukkan bahwa semakin tinggi tipologi keluarga regeneratif, tipologi keluarga ritmik, dan lingkungan ramah keluarga maka secara signifikan akan meningkatkan resiliensi dewasa awal. Berdasarkan hasil penelitian, diperoleh indikator-indikator yang menunjukkan aktivitas yang paling berkontribusi dalam meningkatkan tipologi keluarga, lingkungan ramah keluarga, dan resiliensi. Aktivitas yang meningkatkan keimanan, rasa hormat, kepedulian, interaksi, dan toleransi merupakan prediktor utama yang mampu meningkatkan tipologi keluarga, lingkungan ramah keluarga, dan resiliensi. Hasil ini dapat menjadi referensi bagi individu khususnya dewasa awal, keluarga, serta pemerintah dan lembaga yang bergerak dalam program ketahanan, kesejahteraan, dan kualitas keluarga. Referensi ini berguna untuk meningkatkan kemampuan keluarga dalam mengantisipasi kesulitan dan krisis keluarga di masa mendatang.
Co-Authors Ely Ibrahim Euis Sunarti RACHMAT TAUFIK USMAN Rachmat Taufik Usman Risna Sanaba Yulina Eva Riany