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All Journal Academica : Journal of Multidisciplinary Studies
Fitriyatul Sakinah
Universitas Islam Negeri Raden Mas Said Surakarta
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Pengaruh Kebermanfaatan, Kemudahan, Dan Sikap Terhadap Penggunaan Aplikasi DANA Pada Generasi Millenial Di Sukoharjo Milani Milani; Ghegana Ariel Sheda; Wahyu Septia Wulandari; Nanda Nur Latifah; Fitriyatul Sakinah; Ambar Usnul Fatimah; Novia Mayasari
Academica : Journal of Multidisciplinary Studies Vol. 7 No. 2 (2023): July-December 2023
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/academica.v7i2.7393

Abstract

This study aims to analyze the effect of convenience, benefits, and attitudes on the use of the DANA application. The population of this study is the millennial generation of DANA application users in Sukoharjo. The number of samples used was 154 respondents. The data testing method used is validity test, reliability test, classic assumption test, F test, T test. Data calculation uses SPSS version 23 software. The research method used is quantitative and the theory used is the Technology Acceptance Model (TAM) with 4 variables namely the variable Benefit, Convenience, Attitude and usage. The results of this study obtained variables that did not have a significant effect, namely the variable convenience. Meanwhile, the variables of utility and attitude have a significant effect on the variable use of the DANA application for the millennial generation in Sukoharjo.
Co-Authors Ambar Usnul Fatimah Ghegana Ariel Sheda Milani Milani Nanda Nur Latifah Novia Mayasari Wahyu Septia Wulandari