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All Journal Jurnal Siasat Bisnis Kinerja Benefit: Jurnal Manajemen dan Bisnis Management and Economics Journal (MEC-J) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Mantik Enrichment : Journal of Management JBMR: Journal of Business and Management Review Khazanah: Jurnal Mahasiswa
Baziedy Aditya Darmawan
Prodi Manajemen Fakultas Ekonomi, Universitas Islam Indonesia
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences

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Analysis of the of Customer Orientation on MSMEs’ Performance: Testing the Mediating Role of Innovativeness Athiyah, Farah; Darmawan, Baziedy Aditya
MEC-J (Management and Economics Journal) Vol 9, No 1 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i1.30071

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia make an important contribution to the national economy but face various challenges that can hinder the optimization of their business performance. Although previous research has shown that customer orientation and innovativeness can improve business performance, studies focusing on this topic in developing countries are still limited. Therefore, this study aims to analyze the effect of customer orientation on MSME's performance mediated by innovativeness in Sleman district and Yogyakarta City. 82 MSME respondents in Sleman Regency and Yogyakarta City completed a questionnaire and were analyzed using SmartPLS4 with a non-probability convenience sampling technique. The results showed that customer orientation does not positively influence MSME's performance. However, there is a positive relationship between customer orientation and innovativeness, where customer orientation encourages an increase in innovativeness. In addition, innovativeness has a significant positive influence on MSME's performance. However, innovativeness does not significantly mediate between customer orientation and MSMEs' performance. MSMEs players can use the results of this study to consider the effect of innovativeness on customer orientation and MSMEs' performance.
Enhancing the MSMEs' Performance Through Strategic Flexibility: Does Competitive Intensity Matter? Hidayatullah, Nur Adinda; Darmawan, Baziedy Aditya
MEC-J (Management and Economics Journal) Vol 9, No 2 (2025)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v9i2.32464

Abstract

Despite being a key driver of the national economy, Micro, Small, and Medium Enterprises (MSMEs) continue to face significant challenges in enhancing their performance. While prior research has examined various factors influencing MSMEs' performance, limited attention has been given to the role of strategic flexibility and competitive intensity. This study aims to investigate the impact of strategic flexibility on MSMEs' performance, with competitive intensity as a moderating factor. To achieve this, the study involved 80 MSMEs from Yogyakarta and Sleman in data collection. Subsequently, the data was examined by employing a Partial Least Squares Structural Equation Modeling (PLS-SEM), ensuring a comprehensive evaluation of the proposed relationships. The findings reveal that strategic flexibility plays a direct role in improving MSMEs' performance, regardless the level of competitive intensity. This insight offers valuable theoretical contributions while also providing practical managerial implications for MSME owners and managers, emphasizing the importance of cultivating strategic flexibility to sustain business growth in an increasingly dynamic market environment.
Meningkatkan Daya Saing UMK: Mengungkap Peran Kecepatan Inovasi dan Penciptaan Pengetahuan Darmawan, Baziedy Aditya; Firmansyah, Satya Laksana
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.22631

Abstract

Research aim : This study investigates the critical role of innovation speed and knowledge creation as antecedents of the competitiveness of MSEs in the culinary industry. Design/Method/Approach : Employing a multiple regression analysis, this study analyze data from 110 MSEs in Sleman and Yogyakarta. Research Finding : Our findings reveal that both, innovation speed and knowledge creation are significant drivers of MSEs’ competitiveness. Theoretical contribution/Originality : Building on the concept of knowledge-based barriers to entry, this study succeeded in demonstrating that rapid innovation fosters the creation of unique competence and market-based knowledge. Practitioner/Policy implication : These results offer valuable insights for MSEs, highlighting the importance of fostering a culture of continuous innovation and knowledge creation to achieve a sustainable competitive advantage. Research limitation : This study has limitations in the context of the sample and location, which were specifically conducted in Yogyakarta and Sleman, which may limit the generalizability of the result of this study.
Co-Authors Athiyah, Farah Deasty, Tsamara Galuh Djunaidy, Nurul Faizah Chairunnisa Firmansyah, Satya Laksana Hidayatullah, Nur Adinda Khoiri, Ahmad Rizal Maulida, Rif'atul Laili Mochamad Nasito Nasito, Mochamad Priyono, Anjar Rif'atul Laili Maulida Siti Nursyamsiah