Abdul Robi Padri
Universitas Raharja

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Strategic Role of Artificial Intelligence in Reshaping Global Digital Marketing: Opportunities and Organizational Challenges Abdul Robi Padri; Mar’atus Solikhah; Rudi Ferdiansah
Journal of Digital Business and Data Science Vol. 2 No. 1 (2025): Journal of Digital Business And Data Science
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jdbs.v2i1.13

Abstract

This study explores the strategic role of artificial intelligence (AI) in transforming digital marketing practices across global companies. In the era of rapid technological advancement, AI offers innovative tools that redefine customer engagement, campaign effectiveness, and market competitiveness. Employing a qualitative case study approach, the research gathered data through interviews with marketing executives, employee questionnaires, and direct observation of AI-driven marketing operations in ten multinational companies. The findings reveal that AI significantly enhances campaign personalization and efficiency, with 70% of respondents noting improved product relevance and 80% citing better marketing budget optimization. Despite these benefits, companies face persistent challenges, particularly in integrating systems and preparing employees. Data privacy concerns and the need to strike a balance between automation and creativity also emerged as critical issues. This study concludes that AI, while transformative, requires careful strategic implementation to maximize its potential in global marketing contexts. The study’s implications include guidance on training needs, strategic alignment, and ethical compliance in the adoption of AI.
Blockchain Technology in Financial Management: A Case Study of Digital Transformation in Banking Zidnal Falah; Abdul Robi Padri; Feri Hardiyanto
Journal of Digital Business and Data Science Vol. 2 No. 1 (2025): Journal of Digital Business And Data Science
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jdbs.v2i1.14

Abstract

Blockchain technology, known for its decentralized and transparent transaction recording system, is increasingly attracting attention in the banking sector, especially in financial management. In Indonesia, despite the many potentials offered by blockchain, its adoption in the banking sector still faces various challenges related to regulation, technology readiness, and human resource training. Therefore, it is important to explore the potential and barriers to blockchain adoption in this sector. This study aims to analyze the application of blockchain technology in banking financial management, identify its challenges and benefits, and evaluate the readiness of banks in Indonesia to adopt the technology. This type of research is qualitative research with a case study design. Data were obtained through in-depth interviews with bank management, licensed employees, and customers, as well as analysis of relevant documents. The data analysis technique used a thematic analysis approach to explore in-depth information about blockchain implementation. The research findings show that blockchain can improve transparency, cost efficiency, and transaction security in banking. However, the biggest challenges faced are unclear regulations, difficulty integrating the technology with existing banking systems, and limited employee training in some small banks. Blockchain has great potential to modernize financial management in the banking sector, but its implementation requires clear policies, adequate training for employees, and efforts to improve customer understanding. This research provides insights for banks and policymakers to design effective strategies for adopting blockchain technology, and provides recommendations to improve the readiness of human resources and technological infrastructure in the banking sector.