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All Journal Khidmatan
Alfu Laila
STAI Al Husain, Magelang
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA MEMPERLUAS STRATEGI PEMASARAN PADA UMKM ABON KEPALA SAPI Alfu Laila; Dakusta Puspitasari
Khidmatan Vol. 1 No. 1 (2021): Khidmatan
Publisher : Sekolah Tinggi Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.168 KB) | DOI: 10.61136/khid.v1i1.8

Abstract

MSME Shredded Cow Head is one of the MSMEs located in Tosari Hamlet, Kebonagung, Tegalrejo. This MSME has been established since the 1970s and is now in the 2nd generation. In this study, there are several obstacles. The MSME Shredded Head Cows do not understand much about technical knowledge and do not have a strategy to develop an online business. Besides that, the MSMEs also have difficulty carrying out these business bookkeeping reports. The method used in this study is the ABCD method by collecting data in interviews. This study aims to change marketing strategies through social media and marketplaces so that MSME actors can expand their marketing reach.
Co-Authors Dakusta Puspitasari, Dakusta