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All Journal International Economic and Finance Review Journal of Ekonomics, Finance, and Management Studies
Rina Rosia
Universitas Islam Negeri Salatiga
Religion Economics, Econometrics & Finance

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Effect Of Product Quality, Brand Trust, and Brand Image on The Brand Loyalty of Aqua Laily Faricha Nikmah; Rina Rosia
International Economic and Finance Review Vol. 2 No. 2 (2023): INTERNATIONAL ECONOMIC AND FINANCE REVIEW (IEFR)
Publisher : Sekolah Tinggi Ekonomi dan Perbankan Islam Mr. Sjafruddin Prawiranegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56897/iefr.v2i2.30

Abstract

This study aims to analyze the effect of product quality, brand trust and brand image on the brand loyalty of AQUA. The population in this study is AQUA consumers in Central Java. Determination sample, using Cochrane formula, as many as 105 respondentsz. The data analysis method used is multiple linear regression. results study shows that product quality has a positive and significant effect on brand loyalty, then brand trust has a positive and significant effect on brand loyalty and brand image also has a positive and significant effect on brand loyalty. Meanwhile, product quality and brand trust simultaneously have a significant effect on brand loyalty, but brand image does not have a significant effect on brand loyalty for packaged drinking water products with the AQUA brand. Keywords: Product Quality, Brand Trust, Brand Image, Brand loyalty
How Can Zakat Drive Consumption Levels in Society? Khusnul Lailia; Rina Rosia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 2 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i2.10490

Abstract

This study aims to examine the role of zakat as an economic instrument that can encourage household consumption, increase income equality, and support macroeconomic stability within the framework of Islamic economics. As a form of wealth redistribution, zakat has an important function in distributing part of the muzakki's wealth to the mustahiq, thereby strengthening the purchasing power of low-income groups who tend to have higher marginal consumption. This increase in consumption then contributes to aggregate demand growth and expands economic activity. In addition, zakat acts as an automatic stabilizer that maintains the consumption capacity of vulnerable communities during economic slowdowns, thereby reducing the risk of a decline in aggregate demand and maintaining overall economic stability. This study uses a qualitative method with a literature review approach to examine various scientific sources related to zakat, consumption theory, and the concept of income distribution. The findings of the analysis show that the success of zakat as an economic instrument is greatly influenced by professional and transparent governance, as well as targeted distribution, particularly through productive zakat programs that encourage the independence of mustahiq. Zakat also has significant potential in strengthening the Islamic economic structure oriented towards justice through reducing inequality and improving community welfare. Thus, optimizing zakat management is a strategic effort to build an inclusive, sustainable economy that supports the empowerment of vulnerable groups.
Co-Authors Khusnul Lailia Laily Faricha Nikmah