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All Journal West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science
Sri Juminawati
UIN Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of the BRI People's Business Credit Program (KUR) on Entrepreneurship Development and People's Economic Growth in West Java Sri Juminawati; Roosganda Elizabeth
West Science Journal Economic and Entrepreneurship Vol. 1 No. 09 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i09.217

Abstract

Microcredit programs have emerged as powerful tools for poverty alleviation and economic growth in developing economies. This study investigates the impact of the BRI People's Business Credit Program (KUR) on entrepreneurship development and economic growth in West Java, Indonesia. Employing a mixed-methods approach, including quantitative survey data and qualitative insights from interviews and focus group discussions, the research reveals compelling findings. The quantitative analysis demonstrates a high level of participation in the BRI KUR program, with significant positive effects on entrepreneurship development indicators, such as business growth, employment generation, and income increase. Furthermore, areas with higher program participation exhibit noteworthy increases in GDP per capita and reductions in poverty rates. These results underscore the program's pivotal role in stimulating entrepreneurship and fostering economic growth at the regional level. Qualitative insights from program participants and stakeholders provide valuable context, emphasizing the program's accessibility, its impact on entrepreneurship culture, and the importance of addressing challenges for sustainable success. This research contributes to our understanding of microcredit program effectiveness, especially within the unique regional context of West Java. It offers insights for policymakers, financial institutions, and development agencies seeking to harness the potential of microcredit programs as drivers of economic transformation.
Analisis Pengaruh Orientasi Pasar, Inovasi Produk, dan Strategi Pemasaran terhadap Daya Saing UKM di Pasar Lokal: Studi pada Industri Kreatif di Bandung, Indonesia Sri Juminawati; Syamsulbahri Syamsulbahri; Iwan Harsono
Jurnal Bisnis dan Manajemen West Science Vol 3 No 01 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i01.970

Abstract

Penelitian ini menyelidiki pengaruh orientasi pasar, inovasi produk, dan strategi pemasaran terhadap daya saing Usaha Kecil dan Menengah (UKM) di industri kreatif Bandung, Indonesia. Analisis kuantitatif yang melibatkan 170 UKM menunjukkan hubungan positif yang signifikan antara orientasi pasar, inovasi produk, strategi pemasaran, dan daya saing UKM. Model pengukuran menunjukkan keandalan dan validitas yang kuat, didukung oleh analisis statistik yang ketat, termasuk Structural Equation Modeling-Partial Least Squares (SEM-PLS). Studi ini menekankan peran penting dari faktor-faktor ini dalam membentuk lanskap persaingan bagi UKM kreatif dan menawarkan wawasan praktis bagi bisnis, pembuat kebijakan, dan peneliti yang bertujuan untuk mendorong pertumbuhan di sektor yang dinamis ini.
Co-Authors . Syamsulbahri Iwan Harsono Roosganda Elizabeth