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All Journal SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Sulhaini Sulhaini
University of Mataram
Economics, Econometrics & Finance

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An Investigation on How Entrepreneurial Orientation Determines SMEs Survival Sulhaini Sulhaini; Baiq Handayani Rinuastuti; Siti Nurmayanti
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 3, September 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i3.211-230

Abstract

This study aims to fill some fundamental research gaps by examining a model of the chain effect of entrepreneurial orientation (EO) on a firm’s ability to survive during a pandemic. With the help of research assistants, the team collected data from five districts in the Lombok island, Indonesia. Data were collected from purposively selected small and medium-sized enterprises (SMEs) that were established before the pandemic and were able to get through it. The results show that EO does not directly strengthen knowledge assets (KAs). However, in difficult situations, EO becomes the foundation for redirecting and redesigning internal human resource practices (IHRPs) and relational capability (RC) to strengthen KAs and ensure firm survival. In addition, EO prevents firms from failing by being proactive and innovative risk takers in reformulating and energizing internal practices and capabilities to strengthen KAs and survival.
An Investigation on How Entrepreneurial Orientation Determines SMEs Survival Sulhaini Sulhaini; Baiq Handayani Rinuastuti; Siti Nurmayanti
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 7, No. 3, September 2023
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v7i3.211-230

Abstract

This study aims to fill some fundamental research gaps by examining a model of the chain effect of entrepreneurial orientation (EO) on a firm's ability to survive during a pandemic. With the help of research assistants, the team collected data from five districts in the Lombok Island, Indonesia. Data were collected from purposively selected small and medium-sized enterprises (SMEs) that were established before the pandemic and were able to get through it. The findings provided some interesting understandings. First, EO does not directly strengthen knowledge assets (KAs). However, in difficult situations, EO becomes the foundation for redirecting and redesigning internal human resource practices (IHRPs) and relational capability (RC) to strengthen KAs and ensure firm survival. Second, EO prevents firms from failing by being proactive and innovative risk takers in reformulating and energizing internal practices and capabilities to strengthen KAs and survival. Third, survival requires innovativeness, proactiveness and risk taking behavior to quickly and efficiently redesign strategy, capability and assets.
Pengaruh Green Trust, Green Price dan Green Brand Terhadap Minat Beli Produk Tas Merek Eiger di Kota Mataram Azzahra Ariefta Quinola; Sulhaini Sulhaini
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.982

Abstract

This research aims to determine the influence of green trust, green price, and green brand on interest in purchasing Eiger brand bag products in Mataram City. Eiger is currently slowly producing environmentally friendly products, one of which is the Eiger brand environmentally friendly bag product. The type of research used is associative quantitative research. The analysis technique used was multiple linear regression using the SPSS version 25 program. This research was conducted in the Mataram City area by distributing questionnaires to 100 respondents from the age range of 17 years to more than 50 years. Using non-probability and purposive sampling techniques. The data used to analyze the relationship between variables is expressed on a numerical scale. The results of the analysis show: (1) The Green Trust variable has a positive effect on buying. (2) The green price variable has a positive effect. (3) The green brand variable has a positive effect on purchasing interest.
Co-Authors Azzahra Ariefta Quinola Baiq Handayani Rinuastuti Nurmayanti, Siti