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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Entrepreneur, Business and Management
Yohanis Tasik Allo
Universitas Kristen Indonesia Paulus
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of Determining The Optimal Capital Structure At PT. Kimia Farma (Persero) Tbk Yohanis Tasik Allo; Ferdimanto Karaeng
Journal of Entrepreneur, Business and Management Vol 1, No 2 (2023): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v1i2.51

Abstract

This research aims to find out whether the capital structure at PT. KIMIA FARMA (Persero) Tbk from the 2019-2022 time period is optimal or not, and predicts in 2023 how much percentage of own capital profitability must be achieved and the comparison between loan capital and own capital so that the capital structure at PT. KIMIA FARMA (Persero) Tbk can be optimal.  The method used in this research is descriptive analysis using ratios. The type and source of data that will be used in this research is quantitative data. The data source used is in the form of secondary data where the data used by researchers from related companies regarding financial sources and reports. If according to the trend of total capital, then total capital in 2023 will be IDR 13,414,638,284,128, so in order for the profitability of own capital to increase, the company must use 29% of borrowed capital and 71% of its own capital at EBIT of IDR 1,015,887,717,583. In order for this company to be more flexible in changing its capital structure, both of them will achieve Economic Profitability that is greater than the interest on loan capital, or must be more than 15.11%. In conditions where company achieve Economic Profitability is still smaller than capital interest, the loan capital structure should be lowered, or smaller than the own capital structure.
Analisis Peran Harga Dan Brand Image Terhadap Purchase Decision Produk Hand Sanitizer Iwan Adinugroho; Yohanis Tasik Allo; Nurwita Nurwita; Mutiasari Mutiasari; Nurul Hasanah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1438

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian hand sanitizer Fitso di Jakarta. Dimanavariabel independen yang terdiri dari citra merek dan harga mempengaruhi keputusan pembelian sebagai variabel dependennya. Metodepengumpulan data pada penelitian ini menggunakan kuesioner yang diisi oleh responden yaitu konsumen dari hand sanitizer Fitso yang pernahmembeli produk hand sanitizer Fitso. Pengambilan sampel sebanyak 125 orang responden dalam penelitian ini menggunakan metode nonprobability sampling. Hasil pengujian secara parsial atau uji t menunjukkan citra merek dan harga terhadap keputusan pembelian hand sanitizerFitso adalah signifikan. Kondisi ini diindikasikan dengan perolehan signifikan masing – masing variabel bebas tersebut kurang dari ? = 5% . Hasilpengujian secara simultan menunjukkan pengaruh yang digunakan sebagai model penelitian secara bersama – sama terhadap keputusan pembelianhand sanitizer Fitso adalah signifikan. Hal ini didukung dengan hasil nilai f hitung yang lebih besar dari F tabel yaitu 66,345 > 3,07 menunjukkan adanyahubungan antara variabel bebas tersebut secara bersama – sama terhadap keputusan pembelian hand sanitizer Fitso. Kata Kunci: Citra Merek, Harga, Keputusan Pembeli
Co-Authors Ferdimanto Karaeng Iwan Adinugroho Mutiasari Mutiasari Nurul Hasanah Nurwita Nurwita