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All Journal International Journal of Economics Development Research (IJEDR)
Oscarius Yudhi Ari Wijaya
Akademi Sekretari dan Manajemen Indonesia (ASMI) Surabaya, Indonesia
Economics, Econometrics & Finance Social Sciences

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Influence of Product Quality, Promotion and Design on Purchase Decision of Scooter Matic Vario Oscarius Yudhi Ari Wijaya
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2948

Abstract

This research aims to know the influence between product quality, promotion and product design on purchase decision of Scootermatic Vario on CV. Picture Honda Nusantara, South Sumatra. The population in this study was 572 people buying scooters matic Vario on CV. Image Honda Archipelago South Sumatra And sample selected as much as 100 respondents using technique accidental sampling. Data collection techniques in this study using questionnaire techniques, interviews, observation and literature study. Obtained data analyzed quantitatively using analytical tools in the form of validity tests, reliability test, multiple linear regression and hypothesis testing with the t-test and f-test using the Statistical Package for the Social Sciences (SPSS) program. From the results of the statistical analysis are known to have a positive and significant effect between quality product, promotions and design to decision purchases scootermatic Vario. The coefficient of determination for variables independent donate as large 36.2% for decision purchases scootermatic Vario on CV. Citra Honda Nusantara South Sumatra while 63.8% influenced by other factors. Suggestions that can be conveyed are the company must improve competitiveness by improving product quality, promotion and design to be able to compete with its competitors in the automotive industry.  
The Influence Of Family Environment, Self Efficacy and Tolerance For Risk on Students’ Entrepreneurial Interest Oscarius Yudhi Ari Wijaya; Sarbaeni Sarbaeni
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 2 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i3.3488

Abstract

Growing intention in entrepreneurship among the young generation becomes one solution in dealing with intellectual unemployment which is increasing due to lack of awareness among the younger generation to create their own jobs. This study aims to analyze and examine the influence factors of family environment, self efficacy and tolerance for risk on entrepreneurial interest at Hamzanwadi University in East Lombok. The research used the quantitative with regression analysis method. The number of population amounted to 283 and the sampling method used was accidental sampling and applying the Slovin formula with an error rate of 5%. The number of samples used in this study amounted to 74 respondents source was distribution of questionnaires to college students, then the data were analyzed with IBM SPSS version 22. The data analysis was carried out by several tests such as validity test, reliability test, classic assumption, linear regression analysis and coefficient of determination test. The results of this study indicate that the partial, family environment, self-efficacy and tolerance for risk have a positive and significant effect on college students' entrepreneurship interest. Simultaneously, family environment, self-efficacy and tolerance for risk have a positive and significant effect on entrepreneurship interest of college students at Hamzanwadi University in East Lombok. The findings can be a reference for local government and universities to improve the quality of infrastructure that has a good impact on student entrepreneurial practices so as to increase interest in becoming an entrepreneur.
Co-Authors Sarbaeni Sarbaeni