Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR)
Normansyah Normansyah
Universitas Asahan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Market Segmentation and Customer Preference on Customer Satisfaction of Ice Cream Mixue in Yogyakarta Teguh Setiawan Wibowo; Jaka Sudewa; Dwi Novaria Misidawati; Puji Afriyeni; Normansyah Normansyah; Muhammad Rizki
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2950

Abstract

The things that are important and need to be considered in marketing the products to be sold are by analyzing market segmentation and understanding customer needs and wants. This is what Ice Cream Mixue does in Yogyakarta in formulating its marketing strategy in facing market share competition with its competitors. The purpose of this study was to analyze the effect of Market Segmentation and Customer Preferences on Customer Satisfaction of Ice Cream Mixue in Yogyakarta. Data analysis techniques using Partial Least Square (SEM-PLS). The sample in this study were 65 customers who were Ice Cream Mixue connoisseurs who had bought and consumed it regularly which were taken randomly for outlets in the city of Yogyakarta which were spread across 5 branches.The results showed that market segmentation and customer preferences had a positive and significant effect on customer satisfaction with an original sample value of 0.456; 0.417 and a p-value of 0.001; 0.002 with a standard error of 5%. These results indicate that if market segmentation is formed correctly and customer preferences are met, it can affect the high customer satisfaction at ice cream mixue outlets in Yogyakarta.
THE INFLUENCE OF INTERPERSONAL COMMUNICATION AND WORK ETHIC ON EMPLOYEE PERFORMANCE WITH COMMITMENT AS A MODERATING VARIABLE Barham Siregar; Evada Rustina; Normansyah Normansyah; Roosganda Elizabeth; Muhammad Halfi Indra Syahputra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11061

Abstract

Employee performance is the most fundamental factor in improving company performance. There are a number of factors that can influence employee performance in a company, including good internal communication and a work ethic that continues to improve among employees. Therefore, this research aims to examine the influence of interpersonal communication and work ethic on employee performance. Different from previous research, this research adds the Commitment variable as a moderating variable. This research is quantitative research, namely research that serves as a stepping stone for previous research to find new variations in this research. This research uses secondary data which is distributed through questionnaires. The data used was analyzed using smart PLS 3.0. The research results show that the Interpersonal Communication and Work Ethic variables have a positive relationship and have a significant influence. In line with the researchers' assumptions, the Commitment variable can moderate the influence of Interpersonal Communication and Work Ethic on Employee Performance. Keywords : Interpersonal Communation, Work Etic, Commitment, Employee Peforamnce..
Co-Authors Barham Siregar Dwi Novaria Misidawati Evada Rustina Jaka Sudewa Muhammad Halfi Indra Syahputra Muhammad Rizki Puji Afriyeni Roosganda Elizabeth Teguh Setiawan Wibowo