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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Normansyah Normansyah
Universitas Asahan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Market Segmentation and Customer Preference on Customer Satisfaction of Ice Cream Mixue in Yogyakarta Teguh Setiawan Wibowo; Jaka Sudewa; Dwi Novaria Misidawati; Puji Afriyeni; Normansyah Normansyah; Muhammad Rizki
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2950

Abstract

The things that are important and need to be considered in marketing the products to be sold are by analyzing market segmentation and understanding customer needs and wants. This is what Ice Cream Mixue does in Yogyakarta in formulating its marketing strategy in facing market share competition with its competitors. The purpose of this study was to analyze the effect of Market Segmentation and Customer Preferences on Customer Satisfaction of Ice Cream Mixue in Yogyakarta. Data analysis techniques using Partial Least Square (SEM-PLS). The sample in this study were 65 customers who were Ice Cream Mixue connoisseurs who had bought and consumed it regularly which were taken randomly for outlets in the city of Yogyakarta which were spread across 5 branches.The results showed that market segmentation and customer preferences had a positive and significant effect on customer satisfaction with an original sample value of 0.456; 0.417 and a p-value of 0.001; 0.002 with a standard error of 5%. These results indicate that if market segmentation is formed correctly and customer preferences are met, it can affect the high customer satisfaction at ice cream mixue outlets in Yogyakarta.
THE INFLUENCE OF INTERPERSONAL COMMUNICATION AND WORK ETHIC ON EMPLOYEE PERFORMANCE WITH COMMITMENT AS A MODERATING VARIABLE Barham Siregar; Evada Rustina; Normansyah Normansyah; Roosganda Elizabeth; Muhammad Halfi Indra Syahputra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11061

Abstract

Employee performance is the most fundamental factor in improving company performance. There are a number of factors that can influence employee performance in a company, including good internal communication and a work ethic that continues to improve among employees. Therefore, this research aims to examine the influence of interpersonal communication and work ethic on employee performance. Different from previous research, this research adds the Commitment variable as a moderating variable. This research is quantitative research, namely research that serves as a stepping stone for previous research to find new variations in this research. This research uses secondary data which is distributed through questionnaires. The data used was analyzed using smart PLS 3.0. The research results show that the Interpersonal Communication and Work Ethic variables have a positive relationship and have a significant influence. In line with the researchers' assumptions, the Commitment variable can moderate the influence of Interpersonal Communication and Work Ethic on Employee Performance. Keywords : Interpersonal Communation, Work Etic, Commitment, Employee Peforamnce..
Pengaruh Upah dan Insentif Terhadap Kinerja Karyawan pada Kantor PT. PP London Sumatera Indonesia TBK Hadi Suriono; Muh. Saleh Malawat; Nisfu Fhitri; Normansyah Normansyah; Dian Wahyuni; Rumondang Rumondang; Widya Ayu Pratiwi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4638

Abstract

The background underlying this research is the performance of employees at the PT Office. PP London Sumatra Indonesia Tbk which must always be maintained in order to always be in the best position, that variable wages and incentives are accompanying factors in improving employee performance. The theory used in this writing is human resource management theory with a greater focus on wage and incentive factors and employee performance which are the variables in this research. The method used in this research is a survey approach, the type of research is quantitative descriptive and the nature of the research is explanatory. Data collection methods are questionnaires, interviews and documentation studies. The population is all employees at the PT Office. PP London Sumatra Indonesia Tbk had 586 employees in 2013 and the sample size of the entire population was determined to be 85 employees. The research results show that simultaneously there is a very significant influence between wages and incentives on employee performance at the PT Office. PP London Sumatra Indonesia Tbk and partially shows that there is a significant influence between wages and incentives on employee performance at the PT Office. PP London Sumatra Indonesia Tbk and partially the most dominant influence on employee performance is wages. The conclusion of the research results, simultaneously and partially, wages and incentives have a significant effect on employee performance at the PT Office. PP London Sumatra Indonesia Tbk. To further improve employee performance, the leadership of the PT. PP London Sumatra Indonesia Tbk needs to further increase wages and incentives for its employees to improve employee performance.
Pengaruh Kompetensi SDM, Disiplin Kerja, dan Lingkungan Kerja terhadap Prestasi Kerja Pegawai pada Bagian Umum dan Perlengkapan Sekretariat Daerah Kabupaten Batubara Normansyah Normansyah; Hadi Suriono; Nisfu Fhitri; M. Saleh Melawat; Dian Wahyuni; Rumondang Rumondang; Darma syahputra
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4640

Abstract

Latar belakang yang mendasari penelitian ini adalah adanya indikasi tidak maksimalnya prestasi kerja pegawai yang ada pada Bagian Umum dan Perlengkapan Sekretariat Daerah Kabupaten Batubara belum seperti yang diharapkan. Teori yang digunakan dalam penulisan ini adalah teori manajemen organisasi dan sumber daya manusia dengan lebih berfokus pada faktor kompetensi SDM, disiplin kerja, lingkungan kerja dan prestasi kerja yang menjadi variabel-variabel dalam penelitian ini. Metode yang digunakan dalam penelitian ini adalah pendekatan survey. jenis penelitian deskriptif kuantitatif dan sifat penelitian adalah penjelasan. Hasil penelitian menunjukkan bahwa secara serempak terdapat pengaruh yang signifikan antara faktor kompetensi SDM, disiplin kerja dan lingkungan kerja terhadap prestasi kerja pegawai pada Bagian Umum dan Perlengkapan Sekretariat Daerah Kabupaten Batubara dan secara parsial menunjukkan terdapat pengaruh yang signifikan antara kompetensi SDM, disiplin kerja dan lingkungan kerja terhadap prestasi kerja pegawai pada Bagian Umum dan Perlengkapan Sekretariat Daerah Kabupaten Batubara dan secara parsial pengaruh yang paling dominan terhadap prestasi kerja pegawai adalah disiplin kerja.
Co-Authors Barham Siregar Darma syahputra Dian Wahyuni Dwi Novaria Misidawati Evada Rustina Hadi Suriono Jaka Sudewa M. Saleh Melawat Muh. Saleh Malawat Muhammad Halfi Indra Syahputra Muhammad Rizki Nisfu Fhitri Puji Afriyeni Roosganda Elizabeth Rumondang Rumondang Teguh Setiawan Wibowo Widya Ayu Pratiwi