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All Journal International Journal of Economics Development Research (IJEDR) International Journal of Information System and Innovation Management
Muhammad Rizki
National Taiwan University of Science and Technology, Taiwan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Market Segmentation and Customer Preference on Customer Satisfaction of Ice Cream Mixue in Yogyakarta Teguh Setiawan Wibowo; Jaka Sudewa; Dwi Novaria Misidawati; Puji Afriyeni; Normansyah Normansyah; Muhammad Rizki
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.2950

Abstract

The things that are important and need to be considered in marketing the products to be sold are by analyzing market segmentation and understanding customer needs and wants. This is what Ice Cream Mixue does in Yogyakarta in formulating its marketing strategy in facing market share competition with its competitors. The purpose of this study was to analyze the effect of Market Segmentation and Customer Preferences on Customer Satisfaction of Ice Cream Mixue in Yogyakarta. Data analysis techniques using Partial Least Square (SEM-PLS). The sample in this study were 65 customers who were Ice Cream Mixue connoisseurs who had bought and consumed it regularly which were taken randomly for outlets in the city of Yogyakarta which were spread across 5 branches.The results showed that market segmentation and customer preferences had a positive and significant effect on customer satisfaction with an original sample value of 0.456; 0.417 and a p-value of 0.001; 0.002 with a standard error of 5%. These results indicate that if market segmentation is formed correctly and customer preferences are met, it can affect the high customer satisfaction at ice cream mixue outlets in Yogyakarta.
Analysis of Web-Based E-Commerce Testing Using Black Box and White Box Methods Mhd Dion Gustinov; Nilam Wahdiaz Azani; Rahmat Al Ghani; Sephia Nazwa Auliani; Sisri Maharani; Muhammad Luthfi Hamzah; Muhammad Rizki
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 1 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

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Abstract

The Shoopers application is an E-Commerce application that offers its services through the website. During its journey, this application must be able to serve and provide convenience to its users. The launch of this website was carried out in 2021, but there are still reports from users complaining that some features are not working. used. The purpose of this study is to test all website functions. After the black-and-white-box testing methodology, the results show that there are still inputs whose results are not as expected and will later have an impact on the customer database. By carrying out this test the researcher was able to test the Shopers application and find out the shortcomings of the program so that it could be developed further.
Co-Authors Dwi Novaria Misidawati Jaka Sudewa Mhd Dion Gustinov Muhammad Luthfi Nilam Wahdiaz Azani Normansyah Normansyah Puji Afriyeni Rahmat Al Ghani Sephia Nazwa Auliani Sisri Maharani Teguh Setiawan Wibowo