Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal West Science Interdisciplinary Studies West Science Social and Humanities Studies
Erwin Erwin
STIE Ciputra Makassar
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia Erwin Erwin; Siska Jeanete Saununu; Arief Yanto Rukmana
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.317

Abstract

Through a quantitative approach, this study examines how social media influencers affect Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants, ranging in age from 16 to 24, was involved, reflecting a range of genders, socioeconomic backgrounds, and geographic locations. The results show that social media influencers have a big influence on people's decisions to buy, as 85% of participants acknowledged. The majority platform, Instagram, accounted for 75% of the total, with individuals using social media for two hours a day on average. The most popular content categories (65%) were product and lifestyle reviews, highlighting the significance of authenticity. Transparency (72.5%) and authenticity (67.5%) were important trust-building qualities; on the other hand, inconsistent brand endorsements (30%) and a lack of financial transparency (22.5%) eroded confidence. Sponsored material worked very well (80%), and 60 percent of users preferred partnerships that were authentic. Strong positive correlations between sponsored content, consumer behavior, and influencer engagement were found via regression analysis (R-squared = 0.754). The findings offer significant perspectives for marketers seeking to maneuver through the impactful terrain of Generation Z in Indonesia.
A Bibliometric Analysis of Social Justice Movements and Popular Culture Intersection on Social Media Erwin Erwin; Bambang Eko Prayetno; Ilham Akbar Bunyamin
West Science Social and Humanities Studies Vol. 1 No. 04 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i04.272

Abstract

Using a bibliometric analysis, this study conducts a thorough investigation of the relationship between social justice movements, popular culture, and social media. Utilizing citation analysis, co-authorship networks, keyword co-occurrence, and temporal trends analysis, the study draws from a wide spectrum of scholarly publications, including seminal texts and modern contributions. The complex relationships found in the literature are made easier to show with the help of the visualization application VOSviewer. The analysis identifies important research areas and highlights topics including the effects of youth internet use, the contribution of popular culture to activism, and social network dynamics. The intellectual landscape is also shaped by important works by writers like Tarrow, McPherson, and Collins. Along with highlighting justice, race, and gender, the study also uncovers rising themes like diversity and group action through term occurrences. All things considered, this bibliometric analysis offers a thorough grasp of the intellectual landscape, generating a nuanced knowledge of the complex convergence of social justice, popular culture, and social media and providing ideas for future research.
Co-Authors Arief Yanto Rukmana Bambang Eko Prayetno Ilham Akbar Bunyamin Siska Jeanete Saununu