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Analisis Kualitas Pelayanan dan Promosi terhadap Loyalitas Wisatawan pada Guest House Lisar Bahari Desa Sawai Kabupaten Seram Barat Propinsi Maluku Siska Jeanete Saununu
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i6.8531

Tujuan Penelitian ini untuk menganalisis Pengaruh Kualitas Pelayanan dan Promosi Terhadap Loyalitas wisatawan di Lisar Bahari Guest House di desa Sawai, Kecamatan Seram Timur Kabupaten Seram Barat Propinsi Maluku. Populasi penelitian adalah wisatawan yang berkunjung dan menginap di Lisar Bahari Guest House, dengan jumlah sampel 50 orang respon Teknik pengambilan sampel yang digunakan adalah purposive sampling dan jumlah responden 50 orang, Teknik pengambillan sampmel menggunakan Teknik Purposive Sampling dengan kriteria adalah pengunjung yan pernah menginap di Lisar Bahari Guest House. Berdasarkan hasil analisis regresi linear berganda diperoleh kualitas pelayanan berpengaruh terhadap loyalitas wisatawan dengan nilai t hitung sebesar 2.346 dan nilai signifikansi 0.000 lebih kecil dari 0.05, dan Promosi berpengaruh terhadap loyalitas wisatawan dengan nilai t hitung sebesar 3.721 dengan nilai signifikansi 0.000 lebih kecil dari 0.05.

Pemanfaatan Saluran Pemasaran Terintegrasi Bagi Pelaku Usaha Di Negeri Lilibooi Maluku Tengah Rainier Hendrik Sitaniapessy; Victor Ernest Huwae; Feky Reken; Siska Jeanete Saununu
Jurnal TUNAS Vol 4, No 2 (2023): Edisi April
Publisher : LPPM STIKOM Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jtunas.v4i2.91

Indonesia's economic growth, especially in the field of micro, small, and medium enterprises (MSMEs), has decreased from year to year. One of them has an impact on business actors in Lilibooi State, Central Maluku, who are experiencing sluggish sales and suspended animation. Even though the natural resources in Lilibooi Country are very abundant, including nutmeg and cloves, this is due to the absence of an integrated marketing channel model. This service aims to find out the use of integrated marketing channels for every business actor in Lilibooi Country. This activity was carried out for one day and is expected to provide an understanding of the benefits and an integrated marketing channel system that can be implemented by business actors in order to increase sustainable economic growth in Negeri Lilibooi, Central Maluku.

Analyzing the Global Visibility and Influence of Social Enterprise Research: A Bibliometric Review of Citation, International Collaboration, and Cross-Cultural Perspectives Eri Mardiani; Waqiah; Siska Jeanete Saununu; Benny Novico Zani
West Science Interdisciplinary Studies Vol. 1 No. 08 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i08.182

The literature review highlights the growing research on social enterprises, exploring key concepts such as double bottom line and social impact assessment. While there has been progress, there are still gaps in understanding the global visibility and influence of social enterprise research. This research method fills the gap by using bibliometric analysis as a quantitative research method. The methodology section presents a comprehensive approach to data collection, extraction, and analysis. Relevant databases and sources are identified, and inclusion/exclusion criteria for publication are established. Keywords and search strategies are used to collect data on authorship, year of publication, journal, and number of citations. Bibliometric analysis techniques, including citation analysis and network analysis, are used to analyze data and uncover patterns and trends. The results and discussion sections present the findings of the bibliometric analysis. Citation patterns, influential works, and authors are identified, thus providing insight into the intellectual structure of the field. International collaboration trends and cross-cultural perspectives are analysed, highlighting global research networks and the application of social enterprise concepts across multiple contexts.

Pelatihan Pemanfaatan Affiliate Marketing Sebagai Peluang Bisnis Bagi Pemuda AMGPM Ranting XIV Cabang Bethel Di Kota Ambon Anna Valensia Christianty de Fretes; Feky Reken; Siska Jeanete Saununu; Nurul Maghfirah; Felix Chandra
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1367

This service aims to assist Youth Branch XIV Cabang Bethel in carrying out the Science and Technology Work Program which is beneficial for the development of member start-up businesses as well as providing motivation and innovation that can be used as a Business Opportunity for youth in general. Ranting XIV of the Cabang Bethel consists of 50 Branch Members including 15 administrators and 4 Trustees. The existing Science and Technology Work Program at the Branch requires the Branch to make a new breakthrough that is useful for the existing and not yet existing Startup Businesses. On the other side, the average AMGPM Ranting XIV Bethel youth member has a Tiktok account but does not understand the use and benefits of affiliate marketing in this application. Of the 35 participants who attended, 10 of them had pilot businesses in the form of goods and services. However, in its development it has not yet achieved the desired profit, so development for the sake of development is needed. The method used in this activity is in the form of lectures, discussions, questions and answers and the practice of becoming a Tiktok affiliate. The training begins with the theory and practice of affiliate registration on the Tiktok application and how to publish content for sale. This training tends to invite participants to market products without production costs. Based on the results of the evaluation, the TIM found that: 1) Participants were motivated to take advantage of affiliate marketing on the TikTok application to develop businesses, as well as start new businesses. This can be seen from the number of participants who registered accounts to become Tiktok application affiliators, as many as 23 of the 35 participants who attended, using Smartphones and Laptops assisted by TIM. 2) This training helps realize the Bethel Branch XIV Science and Technology Work Program which is beneficial to its members.

Analyzing the Global Visibility and Influence of Social Enterprise Research: A Bibliometric Review of Citation, International Collaboration, and Cross-Cultural Perspectives Eri Mardiani; Waqiah; Siska Jeanete Saununu; Benny Novico Zani
West Science Interdisciplinary Studies Vol. 1 No. 08 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i08.182

The literature review highlights the growing research on social enterprises, exploring key concepts such as double bottom line and social impact assessment. While there has been progress, there are still gaps in understanding the global visibility and influence of social enterprise research. This research method fills the gap by using bibliometric analysis as a quantitative research method. The methodology section presents a comprehensive approach to data collection, extraction, and analysis. Relevant databases and sources are identified, and inclusion/exclusion criteria for publication are established. Keywords and search strategies are used to collect data on authorship, year of publication, journal, and number of citations. Bibliometric analysis techniques, including citation analysis and network analysis, are used to analyze data and uncover patterns and trends. The results and discussion sections present the findings of the bibliometric analysis. Citation patterns, influential works, and authors are identified, thus providing insight into the intellectual structure of the field. International collaboration trends and cross-cultural perspectives are analysed, highlighting global research networks and the application of social enterprise concepts across multiple contexts.

The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia Erwin Erwin; Siska Jeanete Saununu; Arief Yanto Rukmana
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.317

Through a quantitative approach, this study examines how social media influencers affect Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants, ranging in age from 16 to 24, was involved, reflecting a range of genders, socioeconomic backgrounds, and geographic locations. The results show that social media influencers have a big influence on people's decisions to buy, as 85% of participants acknowledged. The majority platform, Instagram, accounted for 75% of the total, with individuals using social media for two hours a day on average. The most popular content categories (65%) were product and lifestyle reviews, highlighting the significance of authenticity. Transparency (72.5%) and authenticity (67.5%) were important trust-building qualities; on the other hand, inconsistent brand endorsements (30%) and a lack of financial transparency (22.5%) eroded confidence. Sponsored material worked very well (80%), and 60 percent of users preferred partnerships that were authentic. Strong positive correlations between sponsored content, consumer behavior, and influencer engagement were found via regression analysis (R-squared = 0.754). The findings offer significant perspectives for marketers seeking to maneuver through the impactful terrain of Generation Z in Indonesia.

The Effect of Product and Service Diversification in Ecotourism Business Management on Beaches in Bali Ramdhan Kurniawan; Siska Jeanete Saununu; Iwan Harsono; Henny Budhysetia Dewi
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.670

This research investigates the dynamic interplay between ecotourism, product and service diversification, and their impact on the beaches of Bali. Through a quantitative analysis involving 150 tourists and 150 local businesses, the study explores awareness levels, preferences, and economic outcomes associated with ecotourism practices. Descriptive statistics reveal a heightened awareness among tourists and a prevalent adoption of diversification strategies by local businesses. Correlation analysis establishes strong connections between tourist awareness, preferences for diversified destinations, and the positive correlation between business diversification and community involvement. Regression analysis underscores the economic advantages linked to businesses implementing diversification strategies. Comparative analyses shed light on subgroup differences, emphasizing the influence of awareness and diversification on preferences and economic impact. The discussion underscores the implications for sustainable ecotourism, emphasizing the role of collaboration among businesses, communities, and policymakers. The study contributes valuable insights to the discourse on sustainable tourism practices, offering actionable recommendations for the ecotourism industry on Bali's beaches.

Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar Frans Sudirjo; Siska Jeanete Saununu; Taufik Harahapi
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1381

This study explores the impact of an omnichannel strategy and content personalization on customer loyalty in the fashion retail industry in Makassar. Using a quantitative approach, data were collected from 60 respondents through a structured questionnaire and analyzed using SPSS version 26. The study measured the relationships between omnichannel strategy, content personalization, and customer loyalty using a Likert scale (1-5). Results from Pearson correlation and multiple regression analyses indicated significant positive relationships between omnichannel strategy and customer loyalty (r = 0.72, p < 0.01) as well as content personalization and customer loyalty (r = 0.68, p < 0.01). The regression model explained 62% of the variance in customer loyalty, confirming the combined influence of these strategies on fostering customer retention. The findings suggest that fashion retailers in Makassar can enhance customer loyalty by offering seamless omnichannel experiences and personalized content that meets individual preferences.

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