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All Journal Bussman Journal : Indonesian Journal of Business and Management journal of social and economic research
Mochamad Chairul Ihsan
Universitas Padjadjaran
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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APAKAH BIG DATA ANALYTICS CAPABILITY MENINGKATKAN NILAI BISNIS DAN KINERJA PERUSAHAAN: STUDI KASUS INDONESIA Mochamad Chairul Ihsan
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.172

Abstract

In the era of data economy, the development of Big Data Analytics Capability (BDAC) has changed the face of competitiveness in many sectors. Organizations have intensively utilized BDAC as a competitive force to improve firm performance. Conveying from the resource-based view and sociomaterialism entanglement, BDAC has a huge potential to enhance business value and firm performance. This study extends the literature on BDAC impacts on organizations, especially in developing countries, by proposing a model and validating the direct effects of BDAC on firm performance and business value, along with the mediating effects of business value on the relationship between BDAC and firm performance. Toward this goal, an online survey was conducted and collected 86 data from IT managers, business analysts, and data analyst that are currently working in companies that have implemented Big Data Analytics (BDA) in Indonesia. The data was afterward analyzed using Partial Least Square Structural-Equation Model (PLS-SEM). The findings showed that BDAC has a positive impact on firm performance in terms of financial and market performance relative to competitors. The results also revealed that BDAC enhances business value. However, it was found that there is no significant mediating effects of business value on the relationship between BDAC and firm performance
PENGARUH PLATFORM DIGITAL DAN GREEN BRANDING TERHADAP BRAND IMAGE DI KALANGAN GENERASI Z (STUDI KASUS: GOZERO% TELKOM) Zahira Adraqiqa; Mochamad Chairul Ihsan
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1314

Abstract

Platform digital dan pesan keberlanjutan semakin banyak digunakan brand untuk membangun citra positif di mata konsumen, termasuk melalui program GoZero% Telkom. Penelitian ini memiliki tujuan untuk mengetahui pengaruh platform digital dan green branding terhadap brand image pada Generasi Z dengan didukung oleh teori Customer-Based Brand Equity (CBBE). Pendekatan yang digunakan adalah metode kuantitatif melalui survei kuesioner terhadap 141 responden, dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa platform digital memiliki pengaruh yang positif dan signifikan terhadap brand image. Pengalaman digital yang mudah, informatif, dan nyaman terbukti membentuk persepsi yang baik terhadap GoZero%. Green branding juga berpengaruh positif dan menjadi variabel yang paling dominan. Pesan keberlanjutan yang konsisten mampu memperkuat penilaian dan citra positif di mata Generasi Z. Secara simultan, kedua variabel tersebut memiliki pengaruh yang signifikan terhadap brand image. Penelitian ini menegaskan bahwa kualitas pengalaman digital dan komunikasi keberlanjutan yang jelas diperlukan untuk membangun brand image yang kuat pada generasi muda.
Co-Authors Zahira Adraqiqa