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All Journal Management and Economics Journal (MEC-J) Ultima Management : Jurnal Ilmu Manajemen Penentuan harga obligasi dan teori tingkat bunga Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Informatika Ekonomi Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Pengabdian dan Kewirausahaan Indonesian Journal of Business Analytics (IJBA) Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen Maranatha
Susilawaty, Lilis
Program Studi Manajemen Universitas Bunda Mulia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Business Management Journal Program Studi Manajemen

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ANALISIS DAMPAK PENERAPAN ESOP (EMPLOYEE STOCK OWNERSHIP PROGRAM) TERHADAP KINERJA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Lilis Susilawaty; Dewi Dewi
Business Management Journal Vol 13, No 2 (2017): Business Management Journal, Jurnal Manajemen
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (817.488 KB) | DOI: 10.30813/bmj.v13i2.914

Abstract

This study aims to determine whether the implementation of the ESOP share program (employee stock ownership program) can be an alternative strategy to minimize conflicts of interest that occur between shareholders and management because these differences in interests can affect the performance of the company. Sampling method used is purposive sampling method. Data analysis technique using Test Signal (Wilcoxon Signed Rank Test) which previously been done Test of Normality using Kolmogorov-Smirnov Test.The results showed that there are differences in sales growth before and after the implementation of ESOP (employee stock ownership program). While there is no difference in return on assets and net profit margin before and after the implementation of ESOP (employee stock ownership program).Keywords:employee stock ownership program, return on assets, net profit margin, sales growth
The Effect of Social Media Advertising Features on Purchase Intention Mediated By Brand Engagement on Lenovo Laptops Wijaya, Jonathan Adriel; Susilawaty, Lilis
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4654

Abstract

The number of social media users always increases every year, realizing the potential of social media as a media for conducting marketing activities. This study aims to investigate the effect of social media advertising features (interactivity, perceived relevance, informativeness, and entertainment) on brand engagement, the effect of brand engagement on purchase intention, and the effect of social media advertising features on purchase intention mediated by brand engagement on Lenovo laptops in Indonesia. This research is descriptive research with a quantitative approach. The samples contained in this study amounted to 160 respondents, The sampling method used is non-probability sampling with convenience sampling technique. The analytical method used is PLS-SEM using Smart-PLS 3. The results of this study found that brand engagement has a significant effect on purchase intention, social media advertising features (interactivity and informativeness) have a significant effect on brand engagement. It was also found that social media advertising features (interactivity and informativeness) have a significant effect on purchase intention which is mediated by brand engagement. However, on social media advertising features (perceived relevance and entertainment) have insignificant effect on brand engagement. Then social media advertising features (perceived relevance and entertainment) have insignificant effect on purchase intention mediated by brand engagement.
Co-Authors Christy Ayu Sarah Panjaitan Dewi Dewi Diayudha, Lanang Effieta, Yolanda Helena, Stevani Ika Pratiwi Simbolon Ika Pratiwi Simbolon Ivana Valencia Laurensia, Stephanie Nicholas Wilson Nicola, Nicola Oktavia, Della Pendi, Marina Pricilia, Viona Renaldi, Vikky Revaliana, Amanda Rowena, Janny Simbolon, Ika Pratiwi Stephanie Laurensia Vikky Renaldi Viola Anginette Muljo Wijaya, Jonathan Adriel Yolanda Effieta