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PERANAN BENEFITS, TRUST SERTA EASE OF USE TERHADAP USAGE INTENTION PADA SEKTOR E-PAYMENT DI JABODETABEK Susilawaty, Lilis; Wilson, Nicholas
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.11852

Penelitian ini dilakukan guna mengetahui dampak yang diberikan oleh benefits, trust, serta ease of use di dalam meningkatkan intensi konsumen untuk menggunakan berbagai layanan ataupun aplikasi e-payment yang ada sebagai media pembayaran utama yang konsumen gunakan sehari-hari. Adapun penelitian ini sendiri menggunakan kuesioner sebagai instrumen pengumpulan data yang disebarkan kepada 180 responden yang berpartisipasi pada penelitian ini. Adapun setelah dilakukan proses pengecekan dan validasi terkait dengan data yang telah diisi oleh seluruh responden, maka dapat disimpulkan bahwa seluruh data yang telah terkumpul merupakan data yang valid, reliable, serta dapat digunakan guna dianalisis pada penelitian ini. Seluruh data yang telah terkumpul selanjutnya dianalisis dengan menggunakan metode PLS-SEM. Berdasarkan pada hasil pengolahan data yang telah diperoleh, peneliti dapat menyimpulkan bahwa ketiga variabel independen, yaitu benefits, trust serta ease of use memiliki peranan yang signifikan di dalam mempengaruhi intensi konsumen untuk menggunakan aplikasi e-payment sebagai media pembayaran utama atas berbagai aktivitas pembelian ataupun aktivitas transaksi yang dilakukan. This study was conducted in order to determine the impact which were given by several factors, such as benefits, trust and ease of use, on consumers’ intention to choose and use e-payment services as their main payment method when consumers are buying or making any purchasing activities on any goods or services that consumers would like to buy. A total of 180 respondents participated in this study, in which, questionnaires were used as the main instrument for collecting all of the data needed from the respondents. All of the collected data then were analyzed using PLS-SEM method, in which, based on the results of the data analysis, authors would like to conclude that all of these factors, which are benefits, trust and ease of use, play an important and significant role in affecting consumers’ intention in choosing and using e-payment services when consumers are buying products or services that they want to buy.

ANALISIS DAMPAK PENERAPAN ESOP (EMPLOYEE STOCK OWNERSHIP PROGRAM) TERHADAP KINERJA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Lilis Susilawaty; Dewi Dewi
Business Management Journal Vol 13, No 2 (2017): Business Management Journal, Jurnal Manajemen
Publisher : Universitas Bunda Mulia

This study aims to determine whether the implementation of the ESOP share program (employee stock ownership program) can be an alternative strategy to minimize conflicts of interest that occur between shareholders and management because these differences in interests can affect the performance of the company. Sampling method used is purposive sampling method. Data analysis technique using Test Signal (Wilcoxon Signed Rank Test) which previously been done Test of Normality using Kolmogorov-Smirnov Test.The results showed that there are differences in sales growth before and after the implementation of ESOP (employee stock ownership program). While there is no difference in return on assets and net profit margin before and after the implementation of ESOP (employee stock ownership program).Keywords:employee stock ownership program, return on assets, net profit margin, sales growth

Government Officially Revokes PPKM Policy: Stock Market Investment Decisions Ali Wardhana; Ika Pratiwi Simbolon; Lilis Susilawaty; Stephanie Laurensia
Jurnal SEKURITAS (Saham, Ekonomi, Keuangan dan Investasi) Vol 7, No 1 (2023): Jurnal SEKURITAS
Publisher : Prodi Manajemen Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/skt.v7i1.29971

The aim of this study is to examine the effect of behavioural biases from investors on investment decision before and after government officially revokes PPKM in Indonesia. This study is quantitative research which relies on numerical data. Data used in this research are secondary data for trading volume from November 2022 until February 2023 of companies listed on LQ45. This study also examines the difference in trading volume before and after revoking of PPKM, hence this’s event study. The results showed that investors’ behaviours have significant effect to trading volume before and after government officially revokes PPKM. On average, total trading volume is higher after the announcement from the government, 92,174,703 shares before the announcement and 110,020,882 shares after the announcement. Reflecting on this amount, since many community activities were hampered when the PPKM policy was implemented, after the termination of the policy, investors become more optimistic about investing in the capital market. This study provides valuable insights into the irrational behaviour of investors in Indonesia. It is worth mentioning that trading activities in stock exchanges mostly remain an anomaly. Further investigations can be made using the other measurements of behavioral biases in the stock market.

Reaksi Pasar Modal Indonesia terhadap Pengumuman Pemindahan Ibu Kota Nusantara pada Saham yang Terdaftar di Bursa Efek Indonesia Lilis Susilawaty; Vikky Renaldi; Yolanda Effieta
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.872

This research aims to analyze differences in abnormal returns throughout the observation period as well as differences in trading volume activity before and after the announcement of the relocation of the Indonesian capital city in 2019. Observations were carried out using a total sample of 46 companies in the infrastructure sector listed on the Indonesian stock exchange in 2019. This research was tested using two methods, namely to test the first hypothesis using a one-sample t-test for samples that were normally distributed and, for samples that were not normally distributed, using a non-parametric test, namely the one-sample Wilcoxon signed rank test. Meanwhile, the second hypothesis uses a paired samples T-test specifically for normally distributed data, while for those that are not normally distributed, the paired samples Wilcoxon signed ranked test will be used. The research results concluded that there were no abnormal returns or differences in trading volume activity throughout the observation period.

PENGARUH SOCIAL MEDIA MARKETING TERHADAP CONSUMER BRAND ENGAGEMENT DAN BRAND KNOWLEDGE: STUDI EMPIRIS PADA AKUN INSTAGRAM MENANTEA Revaliana, Amanda; Susilawaty, Lilis
Ultima Management : Jurnal Ilmu Manajemen Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3018

Abstract - The growth of the F&B business is currently growing very rapidly in Indonesia, one of the F&B businesses currently growing rapidly is Menantea. This study aims to see the influence of social media marketing elements on Consumer Brand Engagement and Brand Knowledge on Instagram Menantea social media accounts. This study uses a quantitative approach and a sample of 155. The sampling method uses non-probability with convenience sampling techniques. Data were analyzed using Smart-PLS 3.0 software. The results of this study reveal that the elements namely EWOM, Interaction and Trendiness have a significant influence on Consumer Brand Engagement which has implications for brand knowledge. However, the variable elements, namely Entertainment and Customisation, are not significant to Consumer Brand Engagement on Menantea's Instagram social media accounts. For further researchers, they can conduct research on other social media platforms such as Tiktok or Twitter Menantea so that comparisons can be made, then they can study variables that can affect Consumer Brand Engagement and Brand Knowledge. Keywords: Brand Knowledge; Consumer Brand Engagement; Social Media Marketing Element

STOCK RETURN DETERMINANTS FOR COMPANY LISTED IN BUSINESS-27 INDEX Susilawaty, Lilis; Simbolon, Ika Pratiwi; Laurensia, Stephanie
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3485

Abstract-This paper investigates the effect of firm size, Bank Indonesia's 7-days reverse repo rate and foreign exchange reserves on the stock return of companies listed in Business-27 Index by using multiple regression analysis. Based on the findings of this study, all of the independent variables have significant effect on the stock return both partially and simultaneously. The findings of this study are expected to help investors make appropriate investment decisions for investing in stocks. This study has several limitations, there’s no study of external (foreign) factors as independent variables, or stock returns of other countries such as developed countries. Researchers who want to conduct research with the same topic are expected to use other variables more specific to stock returns. It is hoped that further research will more focus on other factors that can affect stock returns. Keywords: BI 7-Day Reverse Repo Rate; Firm Size; Foreign Exchange Reserves; Stock Return

MEMIMPIN TIM SECARA EFEKTIF DAN OPTIMAL UNTUK DAPAT MENCAPAI KEBERHASILAN SERTA KESUKSESAN SEPERTI YANG DIINGINKAN OLEH PERUSAHAAN Wilson, Nicholas; Rowena, Janny; Susilawaty, Lilis; Diayudha, Lanang; Helena, Stevani; Pendi, Marina
Jurnal Pengabdian dan Kewirausahaan Vol 5, No 1 (2021): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v5i1.2722

ABSTRACT Being able to achieve all of the goals that companies would like to achieve had been the main purpose that all companies in the world want to fulfill, in which, in order to achieve all of these success and goals, companies should be able to lead their teams properly, in which, there are 4 (four) essential factors which companies should fully and thoroughly understand in order to effectively lead all of thsee teams toward achieving the goals that the teams would like to achieve, in which, these four aspects are consisted of: companies’ ability to show and practice leadership, companies’ ability to understand the importance of teamwork and team building, companies ability to develop and execute all of the strategies effectively, and companies’ thorough understanding regarding the methods of tackling or eliminating Silo Mentality. Therefore, this community service project was commenced in order to inform and present the importance of understanding all of these four factors to all of the individuals working within the company in order to enable these individuals (together with their teams) to achieve their goals. This community service activity was conducted in Alfa Land, in which, a total of 37 individuals working in Alfa Land were participating in this community service activity. Due to the COVID-19 pandemic, this community service project was conducted virtually through Zoom Meeting Conference Platform. After commencing this community service project, authors hope that all Individuals and Teams who are participating in this community service activity could further understand the importance of establishing and improving teamwork in order to enable the teams and the company to achieve all of the targets and objectives which the company would like to achieve

Reaksi Pasar Modal Indonesia terhadap Pengumuman Pemindahan Ibu Kota Nusantara pada Saham yang Terdaftar di Bursa Efek Indonesia Susilawaty, Lilis; Renaldi, Vikky; Effieta, Yolanda
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.872

This research aims to analyze differences in abnormal returns throughout the observation period as well as differences in trading volume activity before and after the announcement of the relocation of the Indonesian capital city in 2019. Observations were carried out using a total sample of 46 companies in the infrastructure sector listed on the Indonesian stock exchange in 2019. This research was tested using two methods, namely to test the first hypothesis using a one-sample t-test for samples that were normally distributed and, for samples that were not normally distributed, using a non-parametric test, namely the one-sample Wilcoxon signed rank test. Meanwhile, the second hypothesis uses a paired samples T-test specifically for normally distributed data, while for those that are not normally distributed, the paired samples Wilcoxon signed ranked test will be used. The research results concluded that there were no abnormal returns or differences in trading volume activity throughout the observation period.

Pengaruh internal capability determinants dan amount of fund raised during the IPO terhadap financial performance pada perusahaan yang go public tahun 2021 Oktavia, Della; Susilawaty, Lilis
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 1 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i1.33845

IPOs are targeted by companies as a form of funding to revive financial performance after being affected by the pandemic. Given that everything that happens during an IPO is an external factor that the company cannot control, the company needs to balance it through internal funding by emphasizing the company's internal capabilities to identify funding decisions that are beneficial to the company. This research is conducted to examine the impact of internal funding through the company's internal capabilities in the form of financial strength and operational efficiency and external through the IPO funds on the company's financial performance. With a quantitative approach, the use of secondary data from a sample of 43 companies is analyzed through multiple regression of panel data using Eviews 12. The results of the analysis show that Firm Size, Liquidity, Leverage, Tangibility, COGS, Asset Utilization, and Net Profit Margin as indicators of internal capabilities significantly affect Financial Performance. However, Retention as an indicator of internal capability and IPO Proceeds have no significant effect on Financial Performance. However, all indicators in Internal Capability and IPO Fund Acquisition affect Financial Performance significantly simultaneously. IPO menjadi incaran perusahaan sebagai bentuk pendanaan untuk membangkitkan kinerja keuangan pasca terdampak pandemi. Mengingat segala hal yang terjadi ketika IPO merupakan faktor eksternal yang tidak dapat dikontrol perusahaan, maka perusahaan perlu menyeimbangkannya melalui pendanaan dari sisi internal dengan menekan kapabilitas internal perusahaan untuk mengidentifikasi keputusan pendanaan yang bermanfaat bagi perusahaan. Dilakukannyha penelitian ini adalah untuk mengkaji dampak pendanaan internal melalui kapabilitas internal perusahaan berupa kekuatan finansial dan efisiensi operasional maupun eksternal melalui perolehan dana IPO terhadap kinerja keuangan perusahaan. Dengan pendekatan kuantitatif, penggunaan data sekunder dari sampel sebanyak 43 perusahaan dianalisis melalui regresi berganda data panel menggunakan Eviews 12. Hasil analisis menunjukkan bahwa Firm Size, Liquidity, Leverage, Tangibility, COGS, Asset Utilization, dan Net Profit Margin sebagai indikator kapabilitas internal mempengaruhi Kinerja Keuangan secara signifikan. Namun, Retention sebagai indikator kapabilitas internal dan Perolehan Dana IPO tidak memiliki pengaruh signifikan terhadap Kinerja Keuangan. Meskipun demikan, seluruh indikator dalam Kapabilitas Internal dan Perolehan Dana IPO mempengaruhi Kinerja Keuangan dengan signifikan secara simultan.

PENGARUH SOCIAL MEDIA MARKETING TERHADAP CONSUMER BRAND ENGAGEMENT DAN BRAND KNOWLEDGE: STUDI EMPIRIS PADA AKUN INSTAGRAM MENANTEA Revaliana, Amanda; Susilawaty, Lilis
ULTIMA Management Vol 15 No 1 (2023): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v15i1.3018

Abstract - The growth of the F&B business is currently growing very rapidly in Indonesia, one of the F&B businesses currently growing rapidly is Menantea. This study aims to see the influence of social media marketing elements on Consumer Brand Engagement and Brand Knowledge on Instagram Menantea social media accounts. This study uses a quantitative approach and a sample of 155. The sampling method uses non-probability with convenience sampling techniques. Data were analyzed using Smart-PLS 3.0 software. The results of this study reveal that the elements namely EWOM, Interaction and Trendiness have a significant influence on Consumer Brand Engagement which has implications for brand knowledge. However, the variable elements, namely Entertainment and Customisation, are not significant to Consumer Brand Engagement on Menantea's Instagram social media accounts. For further researchers, they can conduct research on other social media platforms such as Tiktok or Twitter Menantea so that comparisons can be made, then they can study variables that can affect Consumer Brand Engagement and Brand Knowledge. Keywords: Brand Knowledge; Consumer Brand Engagement; Social Media Marketing Element

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