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All Journal Jurnal Akuntansi dan Keuangan Golden Ratio of Marketing and Applied Psychology of Business JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Ni Putu Widhia Rahayu
Universitas Bandar Lampung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

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Strategy for Business Development of Yogya Kremes Chicken Restaurant in Tulang Bawang District M. Pindra; Ni Putu Widhia Rahayu
Formosa Journal of Multidisciplinary Research Vol. 3 No. 3 (2024): March 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i3.8563

Abstract

The smallest number of MSMEs in the Tulang Bawang area is 23 and have not experienced any development compared to other districts/cities in Lampung Province. The aim of the research is to analyze business development strategies using SWOT analysis. The research method used in this research is using a qualitative approach with SWOT analysis. The questionnaire will be distributed online with a total of 44 respondents. The results of the research show that the Yogya Tulang Bawang Kremes Chicken Restaurant is in quadrant 1 (Growth) between Strength and Opportunity.
Co-Authors Endang Sulastri Farida Efriyanti M. Pindra Novi Tri Asiani Nuris Sanida Randy Claudio Owen Tia Tanjung Wijaya, Kenny