Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 3 No. 3 (2024): March 2024

Strategy for Business Development of Yogya Kremes Chicken Restaurant in Tulang Bawang District

M. Pindra (Unknown)
Ni Putu Widhia Rahayu (Unknown)

Article Info

Publish Date
27 Mar 2024

Abstract

The smallest number of MSMEs in the Tulang Bawang area is 23 and have not experienced any development compared to other districts/cities in Lampung Province. The aim of the research is to analyze business development strategies using SWOT analysis. The research method used in this research is using a qualitative approach with SWOT analysis. The questionnaire will be distributed online with a total of 44 respondents. The results of the research show that the Yogya Tulang Bawang Kremes Chicken Restaurant is in quadrant 1 (Growth) between Strength and Opportunity.

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Journal Info
Formosa Journal of Multidisciplinary Research (FJMR)
Website

Abbrev

fjmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

Description

Formosa Journal of Multidisciplinary Research (FJMR) is a multidisciplinary journal published by Formosa Publisher. Formosa Journal of Multidisciplinary Research (FJMR) is published every month (monthly). Formosa Journal of Multidisciplinary Research (FJMR) is a peer reviewed, open access, and ...