Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal The Scientia Journal of Economics Issues
jefri barung tappi
Universitas Hasanuddin, Fakultas Ekonomi dan Bisnis
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF PRICE AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH INDIHOME CUSTOMER SATISFACTION AT PT. INDONESIA TELKOM MAKASSAR WITEL STO MATTOANGIN jefri barung tappi; Otto R. Payangan; Nuraeni Kadir
The Scientia Journal of Economics Issues Vol. 2 No. 1 (2023): The Scientia Journal of Economics Issues
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/sjei.v2i1.305

Abstract

This study aims to determine the effect of price and service quality on customer loyalty through indihome customer satisfaction at PT. Telecommunications Indonesia Witel Makassar STO Mattoangin. This research is a quantitative research, the data used is primary data, namely data obtained from distributing questionnaires to the research object. The sampling technique used Nonprobability Sampling with a total sample of 390 respondents. The analytical method used in this study is regression analysis through SPSS version 26. The results of this study indicate that (1) price has a positive and significant effect on customer satisfaction; (2) service quality has a positive and significant effect on customer satisfaction; (3) price has a positive and significant effect on customer loyalty; (4) service quality has a positive and significant effect on customer loyalty; (5) customer satisfaction has a positive and significant effect on customer loyalty; (6) customer satisfaction as an intervening variable capable of influencing prices on customer loyalty; (7) customer satisfaction as an intervening variable cannot influence service quality on customer loyalty.
Co-Authors Nuraeni Kadir Otto R. Payangan