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All Journal Journal of Computer Scine and Information Technology
Andreas Malau
Universitas Putra Indonesia YPTK Padang
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering Materials Science & Nanotechnology

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Utilization of IT Business Management for Marketing Development with the Analytical Hierarchy Process Method Andreas Malau; Sumijan; Muhammad Hafizh
Journal of Computer Scine and Information Technology Volume 9 Issue 3 (2023): JCSITech
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jcsitech.v9i3.75

Abstract

Marketing development is an important factor in a business that must be considered to increase market share. Choosing the right marketing strategy greatly influences the smooth running of sales. This study aims to determine a decision on the right marketing method so that it can be applied by Rozi Bike Shop in expanding its market share. Determination of the marketing strategy at the Rozi bicycle shop is determined based on four criteria, namely organization, product, place and distribution channel. The four criteria are analyzed and processed using the Analytical Hierarchy Process (AHP) method in order to obtain an appropriate marketing decision to implement. method The Analytical Hierarchy Process (AHP) is a multicriteria decision method for solving complex or complex problems, in unstructured situations into parts (variables) which are then formed into functional hierarchies or network structures. The results of calculations using the AHP method show that Strategy A (Technological Innovation) gets the highest value, namely 0.46984 . The results obtained from this study are a decision-making system designed using the AHP method and the application of IT business management in developing the store's marketing.
Co-Authors Muhammad Hafizh Sumijan