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All Journal International Journal of Sociology of Religion Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Fitroh Adhilla
Universitas Ahmad Dahlan Yogyakarta
Religion Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja, dan Kepuasan Kerja Terhadap Kinerja Karyawan RSKIA PKU Muhammadiyah Yogyakarta Indah Aristinawati; Ema Nurmaya; Fitroh Adhilla
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6389

Abstract

Kualitas pelayanan merupakan faktor krusial bagi organisasi di bidang jasa seperti rumah sakit karena kualitas pelayanan yang baik akan membantu organisasi untuk memberikan pelayan terbaik kepada masyarakat dan membantu organisasi dalam mencapai tujuannya. Namun, fakta di lapangan pada beberapa tahun terakhir menunjukkan bahwa adanya penurunan jumlah pasien dan masih rendahnya tingkat kemanfaatan tempat tidur rumah sakit di RSKIA PKU Muhammadiyah Yogyakarta. Sehingga, riset ini dilakukan untuk menyelidiki hubungan gaya kepemimpinan tranformasional, motivasi kerja, serta kepuasan kerja terhadap kinerja karyawan RSKIA PKU Muhammadiyah Yogyakarta. Metode dari riset ini adalah kuantitatif dengan karyawan non medis yang berjumlah 115 orang sebagai populasinya. Data didapatkan melalui penyebaran kuesioner kepada responden. Dalam pengujian instrument, digunakan uji validitas serta reliabilitas. Teknik analisis dalam riset ini adalah analisis regresi linear berganda, di mana menggunakan uji hipotesis (uji t) dan uji koefisien determinasi. Sehingga, diperoleh hasil penelitian (1) gaya kepemimpinan transformasional tidak berpengaruh terhadap kinerja karyawan, (2) motivasi kerja tidak berpengaruh terhadap kinerja karyawan, (3) kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Berkenaan dengan hal tersebut, rumah sakit bisa meningkatkan kualitas pelayanannya dengan cara menaikkan kepuasan kerja tenaga kerja.
Faktor-Faktor Pengaruh Perilaku Pembelian Konsumen dalam Model Online to Offline pada Merek Uniqlo di China Que Jiaming; Fitroh Adhilla; Sukardi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5316

Abstract

This study aims to explore and analyze the influence of corporate image, service product image, user image, and store physical conditions on consumer purchasing behavior in the online-to-offline (O2O) model for the Uniqlo brand in China. Utilizing an associative quantitative approach, primary data was collected through an online questionnaire distributed to 375 respondents who are Uniqlo consumers, using purposive sampling methods. Data analysis was performed using multiple linear regression. The results indicate that corporate image, service product image, and user image have a significant and positive impact on consumer purchasing behavior, while store physical conditions do not show a significant effect. These findings emphasize the importance of building a positive image and providing quality service to enhance consumer purchasing decisions within the O2O context.
The Effect of Customer Bonding, Customer Experience, and Service Quality Satisfaction on Customer Loyalty At Novi Tenggarong Salon Ondi Prawiradinata; Fitroh Adhilla; Zunan Setiawan
International Journal of Sociology of Religion Vol. 4 No. 1 (2026): International Journal of Sociology of Religion
Publisher : ASTEEC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70687/3twgd909

Abstract

Increasingly fierce competition in the beauty services industry has prompted small businesses such as Salon Novi in Tenggarong to prioritize customer loyalty as a key determinant of business sustainability. A quantitative survey approach was used, involving 75 customer respondents selected through probability sampling from a monthly population of 150 customers. Data were collected using a Likert-scale questionnaire and analyzed via multiple linear regression, supplemented by an F-test for simultaneous effects and a t-test for partial effects. The results indicate that customer bonding, customer experience, and service quality simultaneously exert a significant influence on customer loyalty. Partially, all three variables were significant, with service quality emerging as the most dominant (r = 0.486), followed by customer experience (r = 0.472) and customer attachment (r = 0.287), indicating that service quality is the most decisive variable for customer loyalty at Salon Novi Tenggarong.
Faktor-Faktor Pengaruh Perilaku Pembelian Konsumen dalam Model Online to Offline pada Merek Uniqlo di China Que Jiaming; Fitroh Adhilla; Sukardi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5316

Abstract

This study aims to explore and analyze the influence of corporate image, service product image, user image, and store physical conditions on consumer purchasing behavior in the online-to-offline (O2O) model for the Uniqlo brand in China. Utilizing an associative quantitative approach, primary data was collected through an online questionnaire distributed to 375 respondents who are Uniqlo consumers, using purposive sampling methods. Data analysis was performed using multiple linear regression. The results indicate that corporate image, service product image, and user image have a significant and positive impact on consumer purchasing behavior, while store physical conditions do not show a significant effect. These findings emphasize the importance of building a positive image and providing quality service to enhance consumer purchasing decisions within the O2O context.
Co-Authors Ema Nurmaya Indah Aristinawati Ondi Prawiradinata Que Jiaming Sukardi Zunan Setiawan