Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal JASF (Journal of Accounting and Strategic Finance) Community Development Journal: Jurnal Pengabdian Masyarakat Media Ekonomi dan Manajemen
Wilma Cordelia Izaak
Universitas Pembangunan Nasional Veteran Jawa Timur
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGEMBANGAN SISTEM ABSENSI TIM INTERNSHIP BERBASIS DIGITAL PADA PT. NARUNA KARYA BERSAMA Halimatus Sadiah; Wilma Cordelia Izaak
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.39949

Abstract

Absensi merupakan salah satu aspek penting dalam manajemen sumber daya manusia untuk memonitor kehadiran karyawan atau peserta internship. PT Naruna menghadapi tantangan dalam mengelola absensi secara manual, yang seringkali memerlukan waktu dan sumber daya tambahan. Artikel ini memaparkan pengembangan sistem absensi berbasis digital menggunakan Google Formulir dan Google Spreadsheet sebagai platform utama untuk pengolahan information absensi Penulis menggunakan pendekatan dengan metode pendekatan observasi, wawancara, dan praktik. Penelitian ini bertujuan untuk mengembangkan hasil ide yang penulis buat untuk mitra serta. Target pencapaian tujuan pengabdian sudah terlaksana dengan baik, yaitu salah satu persoalan mitra dalam mengelola absensi tim internship yang awalnya dilakukan secara manual kini sudah terbantukan dengan dibuatnya absensi otomatis.
Innovations in Strategic Finance and Accounting: Insights from Research Centers in a VUCA Environment Raden Muhammad Syah Arief Atmaja Wijaya; Indrawati Yuhertiana; Diarany Sucahyati; Wilma Cordelia Izaak; Endah Susilowati; Diah Hari Suryaningrum; Ignathia Martha Hendrati; Helmy Wahyu Sukiswo; Condro Widodo; Seftin Fitri Ana Wati; Anindo Saka Fitri
JASF: Journal of Accounting and Strategic Finance Vol. 7 No. 2 (2024): JASF (Journal of Accounting and Strategic Finance) - December 2024
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v7i2.529

Abstract

This paper examines the function of research centers in promoting strategic innovations in finance and accounting under the VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) paradigm. This work employs a qualitative approach, incorporating benchmarking of research centers and literature evaluation, to identify approaches that improve financial resilience and adaptation. There are three research that develop financial resilience fields from Indonesia, Canada, and the United States that were analyzed. The data was obtained from field benchmarking and website observation. Comparative analysis is used to get a deep understanding of how research centers facilitate the advancement of innovative financial and accounting strategies to tackle challenges in VUCA environments. The results underscore the importance of collaboration, technological integration, and actionable frameworks, providing recommendations for academia, governments, and communities to connect research-driven innovation with practical application. This research highlights the unique role of research centers in addressing VUCA challenges by integrating technology-driven frameworks, data-centric tools, and community-based approaches, offering a comprehensive perspective on bridging theory and practice to enhance financial resilience and adaptability.
Understanding Generation Z Buying Decisions in the Local Fashion Brands: The Impact of Social Media Marketing, Brand Image, and Product Quality Alwan Rafi Priambudi; Wilma Cordelia Izaak
Media Ekonomi dan Manajemen Vol 41 No 2 (2026): July 2026
Publisher : Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i2.11

Abstract

The increasing competition in Indonesia’s local fashion industry requires brands to strengthen their marketing strategies and better understand consumer behavior. Despite its rapid store expansion, Suko experienced declining sales, indicating a gap between business growth and consumer buying decisions. Furthermore, previous studies have reported inconsistent findings regarding the impact of social media marketing on buying decisions. Grounded in the Theory of Planned Behavior (TPB), this study examines how social media marketing, brand image, and product quality impact the buying decisions of Generation Z consumers in Surabaya toward Suko products. A quantitative method was conducted through a survey questionnaire involving 145 respondents aged 17–29 years in Surabaya who had previously buying and used Suko clothing products. The respondents were selected through purposive sampling and were processed using PLS-SEM. The results show that social media marketing, brand image, and product quality simultaneously and partially have a positive and significant impact on buying decisions, with brand image having the strongest impact. These findings extend the application of the TPB framework in the context of local fashion brands and provide practical insights for Suko to strengthen its marketing strategies by enhancing social media engagement, a positive brand image, and reliable product quality to shaping Generation Z buying decisions.
Co-Authors Alwan Rafi Priambudi Anindo Saka Fitri Condro Widodo, S.E., M.S.A Diah Hari Suryaningrum Diarany Sucahyati Halimatus Sadiah Helmy Wahyu Sukiswo Ignathia Martha Hendrati Indrawati Yuhertiana Raden Muhammad Syah Arief Atmaja Wijaya Seftin Fitri Ana Wati