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All Journal Journal of Business and Behavioural Entrepreneurship REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Edunomia : Jurnal Ilmiah Pendidikan Ekonomi TOFEDU: The Future of Education Journal Ekopedia: Jurnal Ilmiah Ekonomi Oikonomia : Journal of Management Economics and Accounting Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Daru Putri Kusumaningtyas
Universitas Negeri Jakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Kontribusi Pembiayaan, NPF, dan Perkembangan Bank Syariah serta Digitalisasi terhadap Peningkatan UMKM di Indonesia Puji Yuniarti; Fitra Dila Lestari; Daru Putri Kusumaningtyas
REMIK: Riset dan E-Jurnal Manajemen Informatika Komputer Vol. 7 No. 3 (2023): Volume 7 Nomor 3 Agustus 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/remik.v7i3.12872

Abstract

Penelitian yang berjudul kontribusi pembiayaan, NPF, dan perkembangan bank syariah serta digitalisasi pada peningkatan UMKM di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh pembiayaan, NPF, dan banyaknya unit pelayanan syariah (UPS) bank syariah terhadap peningkatan jumlah UMKM di Indonesia serta untuk mengetahui teknologi digital yang sesuai dan efektif dikembangkan pada UMKM di Indonesia. Jenis penelitian ini menggunakan penelitian deskriptif kuantitatif dan kualitatif. Metode pengumpulan data menggunakan data sekunder dari Otoritas Jasa Keuangan dan berbagai literasi yang sudah dipublikasikan. Variabel-variabel yang digunakan meliputi pembiayaan (X1), NPF (X2), UPS bank syariah (X3), dan jumlah UMKM (Y). Analisis data menggunakan regresi berganda model OLS dengan tingkat signifikan 5%. Hasil dari penelitian menunjukkan bahwa variabel yang berpengaruh positif dan signifikan adalah NPF (X2) Sedangkan pembiayaan (X1) dan UPS bank syariah (X3) tidak berpengaruh terhadap peningkatan jumlah UMKM di Indonesia. variabel-variabel independen (pembiayaan, NPF, dan UPS bank syariah) memberikan pengaruh sebesar 59,9% terhadap peningkatan jumlah UMKM. Selanjutnya, penerapan aplikasi Smart Dashboard akan mampu memberikan solusi serta rekomendasi yang tepat dalam menjamin keberlangsungan dan kesuksesan UMKM menuju bisnis digital
The Impact of Social Media on Consumer Shopping Habits among Teenagers Sugiyono Sugiyono; Daru Putri Kusumaningtyas
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 1 (2024): Oikonomia-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i1.268

Abstract

The development of social media has changed shopping habits, especially among teenagers who are the digital native generation. This study aims to examine the influence of social media on teenagers' consumption behavior, focusing on the role of influencers, the Fear of Missing Out (FOMO) phenomenon, and the contradiction between environmental awareness and the tendency to follow fast fashion trends. Social media, particularly platforms such as Instagram, TikTok and YouTube, have become a major factor influencing teenagers' shopping decisions, where they feel compelled to follow trends promoted by influencers or celebrities. FOMO is a key driver that makes teens feel compelled to buy the latest products to avoid feeling isolated. However, although many teenagers are aware of the importance of sustainability, they remain trapped in the habit of fast fashion that offers cheap products with rapidly changing designs. This research uses a qualitative approach with a case study method, involving in-depth interviews, Focus Group Discussions (FGDs), participatory observation, and document study. The results show that social media not only shapes teenagers' shopping habits, but also reinforces social norms that link consumption with social status. This research provides insights into the dynamics of teenagers' consumption in the digital era, especially related to the contradiction between the desire to be more eco-conscious and the urge to follow consumptive trends
Harnessing The Power of Instagram: Key Factors Influencing Followers' Visit Intentions to Cultural Destinations Daru Putri Kusumaningtyas; Raya Sulistyowati; Daniel Pungkas Prastia Wibowo; Sajiwo Tri Prakoso; Rizka Zakiah; Fitra Dila Lestari
Journal of Business and Behavioural Entrepreneurship Vol. 9 No. 2 (2025): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.009.2.06

Abstract

This study explores the influence of Museum Generated Content (MGC) on Instagram on perceptions of information quality, customer service, and intention to visit Sonobudoyo Museum. Through quantitative methods and SEM PLS analysis, this study identified that accurate, relevant, and responsive museum content on social media has a significant impact on forming positive perceptions and increasing intention to visit. By involving 206 respondents who are followers of museum Instagram accounts, this study provides in-depth insights into the role of social media in the cultural tourism sector, especially in attracting the interest of the younger generation who are increasingly dependent on digital information in making travel decisions. This study also fills the literature gap regarding the impact of MGC on social media, making an important contribution to the academic understanding of digital marketing in the museum industry. The results of the study Museum Generated Content (MGC) on Instagram has a positive and significant influence on perceptions of information quality, perceptions of service, and intention to visit Sonobudoyo Museum. Accurate, complete, and up-to-date content, as well as responsive and sincere service, have been shown to play an important role in building positive perceptions and increasing intention to visit.
Pengaruh Fear of Missing Out (FOMO) dan Hedonic Motivation terhadap Impulsive Buying Top-Up Robux di Game Roblox Melalui Self Control pada Generasi Z Wulan Suminar; Dita Puruwita; Daru Putri Kusumaningtyas
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/31ttfn55

Abstract

The study aims to examine the influence Fear of Missing Out (FOMO) and hedonic motivation on impulsive buying through self-control as a mediating variable among Generation Z who purchase Robux top-ups in the Roblox game. This study employed a quantitative approach by collecting data through an online questionnaire distributed via Google Forms to 175 respondentd selected using a purposive sampling technique. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS version 4. The results indicate that Fear of Missing Out (FOMO) and hedonic motivation each have a negative and significant effect on self- control. Furthermore, self-control has a negative and significant effect on impulsive buying. Meanwhile, Fear of Missing Out (FOMO) and hedonic motivation each have a positive and significant effect on impulsive buying. The findings also demonstrate that self-control mediates the relationship beetwen Fear of Missing Out (FOMO) and hedonic motivation on impulsive buying. Based on these findings, it is recommended that Generation Z strengthen their self-control in managing digital spending and carefully consider their needs before purchasing Robux top-ups. In addition, educational institutions are encouraged to strengthen digital financial literacy, while digital business practitioners and game developers psychological factors in order to minimize excessive impulsive buying behavior
Pengaruh Social Media Marketing dan Brand Popularity terhadap Brand Trust dan Dampaknya terhadap Purchase Intention pada Produk Skincare Hanasui di TikTok Shop Dian Nirmalasari; Terrylina Arvinta Monoarfa; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e4tjss03

Abstract

This study aims to examine the influence of social media marketing and brand popularity on brand trust, as well as their impact on purchase intention for Hanasui skincare products on TikTok Shop. This study employs a quantitative approach using a survey method. The data collected consists of primary data obtained by distributing questionnaires to consumers who have used Hanasui skincare products on TikTok Shop. The population for this study comprises consumers of Hanasui skincare products in the Greater Jakarta area. The population for this study consisted of consumers of Hanasui skincare products in the Greater Jakarta area. The sampling technique employed was purposive sampling, with a sample size of 200 respondents who met the study criteria. Data analysis was carried out using Structural Equation Modelling (SEM) with the aid of AMOS software. The research findings indicate that social media marketing has a positive and significant effect on brand popularity. Furthermore, social media marketing and brand popularity also have a positive and significant effect on brand trust. Moreover, brand trust was found to have a positive and significant effect on purchase intention for Hanasui skincare products on TikTok Shop. It is hoped that the findings of this study will serve as a guide for companies in designing more effective digital marketing strategies by optimizing social media activities and strengthening brand popularity, thereby boosting consumer confidence and driving an increase in purchase intent for local skincare products on TikTok Shop.  
Pengaruh Media Sosial, Teman Sebaya, dan Gaya Hidup terhadap Perilaku Konsumtif Siswa Jurusan Bisnis Ritel SMK Negeri 14 Jakarta Nabila Anindhita; Nadya Fadillah Fidhyallah; Daru Putri Kusumaningtyas
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dqkzpp87

Abstract

This study aimed to analyze the influence of social media, peer groups, and lifestyle on the consumptive behavior of Retail Business Department students at SMK Negeri 14 Jakarta, both partially and simultaneously. This study employed a quantitative method with a survey approach. The sample consisted of 140 respondents selected using the proportional random sampling technique. Data were collected through questionnaires and analyzed using IBM SPSS Statistics Version 24 with multiple linear regression analysis. The results showed that social media and lifestyle had a positive and significant influence on students’ consumptive behavior, while peer groups had no significant influence on consumptive behavior. Simultaneously, social media, peer groups, and lifestyle had a significant influence on students’ consumptive behavior. The Adjusted R Square value of 0.634 indicates that these three variables explain 63.4% of the variance in student consumptive behavior, while the remaining 36.6% is explained by other variables not examined in this study.
Mengukur Trust dan Purchase Decision Produk Skincare: Studi Kasus Aplikasi Review di Jakarta Kinthan Arum Rengganis Setiyadjid; Usep Suhud; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8r6afg34

Abstract

This study aims to analyze the influence of online customer reviews, customer perceived value, and service quality on trust and purchase decisions among Lemon8 app users searching for information on The Originote skincare products in Jakarta. This study uses a quantitative method with primary data collected through an online questionnaire from 225 Lemon8 user respondents in Jakarta, selected using a purposive sampling technique. Data were analyzed using the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM) AMOS with the Maximum Likelihood Estimation approach. The results show that online customer reviews have no significant effect on trust or purchase decisions. Customer perceived value has a significant effect on trust, but does not have a direct effect on purchase decisions, so its influence works indirectly through trust as a mediator. Service quality is also not proven to have a significant effect on trust or purchase decisions. Conversely, trust has a positive and significant effect on purchase decisions, making it the most dominant factor in driving purchase decisions. These findings indicate that on social media-based review platforms like Lemon8, consumer trust is built more through customer perceived value than solely from reviews or the platform's service quality, and this trust is the main key that drives skincare product purchasing decisions.
Pengaruh Affiliate Marketing, Content Quality, dan Electronic Word of Mouth terhadap Purchase Decision Skincare Skintific oleh Gen Z pada TikTok Shop di Jabodetabek Amanda Chrisanty Wibowo; Annisa Lutfia; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fw5hb703

Abstract

This study aims to analyze the influence of Affiliate Marketing, content quality, and electronic word of mouth on purchase decision of Skintific skincare products by Generation Z on TikTok Shop in Jabodetabek. A quantitative approach with a survey method was employed in this study. The population was Generation Z residing in Jabodetabek who had purchased Skintific products through TikTok Shop. A sample of 200 respondents was selected using purposive sampling technique. Data were collected through a questionnaire with a six-point Likert scale. Data analysis techniques included validity test, reliability test, normality test, heteroscedasticity test, simple linear regression analysis, t-test, and coefficient of determination test using IBM SPSS Statistics version 25. The results showed that Affiliate Marketing had a positive and significant effect on purchase decision (sig. 0.000; R² 22.1%), content quality had a positive and significant effect (sig. 0.000; R² 13.1%), and electronic word of mouth had a positive and significant effect (sig. 0.000; R² 26.2%). It can be concluded that all three variables have a positive and significant effect on purchase decision of Skintific products by Generation Z on TikTok Shop in Jabodetabek, with electronic word of mouth providing the greatest contribution.
LITERASI DAN KESADARAN HAMBATAN ADOPSI EKONOMI HIJAU PADA UMKM KULINER DI KABUPATEN TANGERANG Fitra Dila Lestari; Sri Indah Nikensari; Riswandi Riswandi; Daru Putri Kusumaningtyas
EDUNOMIA: Jurnal Ilmiah Pendidikan Ekonomi Vol. 6 No. 2 (2026): Mei
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/edunomia.v6i2.11357

Abstract

ABSTRAK UMKM kuliner di Indonesia menghadapi tantangan dalam mengadopsi praktik ekonomi hijau meskipun sektor ini memiliki potensi signifikan untuk pengembangan ekonomi daerah. Literasi ekonomi hijau dan kesadaran terhadap hambatan implementasi masih rendah. Penelitian ini bertujuan menganalisis pengaruh literasi ekonomi hijau terhadap potensi adopsi praktik ekonomi hijau berkelanjutan dengan kesadaran terhadap hambatan implementasi sebagai variabel mediasi pada UMKM sektor kuliner di Indonesia. Menggunakan pendekatan kuantitatif dengan purposive sampling terhadap 150 UMKM sektor kuliner, data dianalisis menggunakan Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian mengungkapkan tiga temuan kunci: (1) literasi ekonomi hijau memiliki pengaruh positif signifikan terhadap potensi adopsi (β=0,335, p<0,05); (2) literasi meningkatkan kesadaran hambatan, yang justru memicu perilaku pencarian solusi secara proaktif (β=0,517, p<0,05); (3) kesadaran terhadap hambatan implementasi memediasi secara positif hubungan literasi-adopsi (β=0,511, p<0,05), berfungsi sebagai katalis untuk motivasi implementasi strategis. Penelitian ini memberikan kontribusi teoretis dengan memperkenalkan konsep “kesadaran hambatan sebagai katalis positif” dan menjadi sebuah konstruk baru yang menantang asumsi konvensional bahwa persepsi hambatan bersifat menghambat adopsi. Sebaliknya, penelitian ini membuktikan secara empiris bahwa kesadaran terhadap hambatan, ketika ada literasi yang memadai, justru berfungsi sebagai mekanisme motivasional yang mendorong perilaku proaktif pelaku UMKM. Kontribusi ini memperluas kerangka teori perilaku terencana (Theory of Planned Behavior) dan teori difusi inovasi dalam konteks ekonomi hijau di negara berkembang, khususnya pada UMKM. Temuan merekomendasikan pengembangan program literasi ekonomi hijau terstruktur, penguatan ekosistem dukungan kolaboratif antara pemerintah, UMKM, akademisi, dan penerapan kebijakan insentif untuk adopsi ekonomi hijau guna mempercepat pencapaian SDG di tingkat lokal. Kata Kunci: adopsi ekonomi hijau; kesadaran hambatan; literasi ekonomi hijau; potensi UMKM ABSTRACT Culinary SMEs in Indonesia face challenges in adopting green economy practices despite the sector having significant potential for regional economic development. Green economy literacy and awareness of implementation barriers remain low. This study aims to analyze the influence of green economy literacy on the potential adoption of sustainable green economy practices with awareness of implementation barriers as a mediating variable among culinary SMEs in Indonesia. Using a quantitative approach with purposive sampling of 150 culinary SMEs, data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The findings reveal three key results: (1) green economy literacy has a significant positive effect on adoption potential (β=0.335, p<0.05); (2) literacy enhances barrier awareness, which in turn triggers proactive solution-seeking behavior (β=0.517, p<0.05); (3) awareness of implementation barriers positively mediates the literacy-adoption relationship (β=0.511, p<0.05), functioning as a catalyst for strategic implementation motivation. This study contributes theoretically by introducing the concept of "barrier awareness as a positive catalyst" as a novel construct that challenges the conventional assumption that barrier perception inhibits adoption. Empirically, this study demonstrates that awareness of barriers, when supported by adequate literacy, functions as a motivational mechanism that encourages proactive behavior among SME actors. This contribution extends the Theory of Planned Behavior and innovation diffusion theory within the green economy context in developing countries, particularly among SMEs. The findings recommend developing structured green economy literacy programs, strengthening collaborative support ecosystems among government, SMEs, and academics, and implementing incentive policies for green economy adoption to accelerate the achievement of local level SDGs. Keywords: barrier awareness; green economy adoption; green economic literacy; MSME potential
The Influence of Content Marketing, Experiential Marketing and Electronic Word of Mouth (e-WOM) on The Ticket Purchase Decision for The Movie Better Off Dead Among Gen Z Consumers in Jabodetabek Khilda Nur Uswah Akhsariah; Nadya Fadillah Fidhyallah; Daru Putri Kusumaningtyas
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1932

Abstract

The Indonesian film industry is experiencing rapid growth, marked by an increase in local film production and high audience interest. However, high-quality films do not always achieve commercial success, as shown by Better Off Dead, which received positive reviews but attracted relatively few viewers. This study aims to analyze the influence of content marketing, experiential marketing, and electronic word of mouth (e-WOM) on movie ticket purchase decisions among Gen Z consumers in Greater Jakarta. Using a quantitative explanatory approach, data were collected from 110 respondents through purposive sampling and analyzed using SPSS with multiple linear regression. The findings reveal that content marketing, experiential marketing, and e-WOM each have a positive and significant effect, both partially and simultaneously, on purchase decisions. Among these variables, e-WOM emerged as the most influential factor, highlighting the crucial role of online reviews, recommendations, and information on social media in shaping Gen Z consumers’ decisions. This study offers implications for the film industry to optimize content marketing strategies, create more personalized and memorable experiences for audiences, and foster positive e-WOM to increase movie ticket purchases.
Co-Authors Amanda Chrisanty Wibowo Annisa Lutfia Corry Yohana Daniel Pungkas Prastia Wibowo Dian Nirmalasari Dita Puruwita Fidhyallah, Nadya Fadillah Khilda Nur Uswah Akhsariah Kinthan Arum Rengganis Setiyadjid Nabila Anindhita Puji Yuniarti Raya Sulistyowati Rifa Abhista Rizkyah Riswandi Riswandi Rizka Zakiah Sajiwo Tri Prakoso Sri Indah Nikensari Sugiyono Sugiyono Terrylina Arvinta Monoarfa Usep Suhud Wulan Suminar