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Vika Nur Adzni
Magister Manajemen, Universitas Bakrie, Jakarta
Education Mathematics

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THE INFLUENCE OF PRODUCT QUALITY AND PRICE PERCEPTION ON MINISTRY CUSTOMER DECISION AT PT. LIFELONG LEARNING (MULTIMATICS) Vika Nur Adzni; Muchsin Saggaff Shihab
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

Customer satisfaction is one of the priorities that needs to be maintained because it is one of the important factors to increase competitiveness. this study uses a sample collections technique based on five agencies, where each agency receives twenty respondents US a sample and uses a purposive sampling technique in which the researcher has planned the respondents who have purchased products at PT. Lifelong Learning ( Multimatics ). Data collections in this study using a questionnaire with a sample of 100 respondents. The results of this study have a positive and significant effect on product quality and price perceptions on ministries customer satisfaction at PT. Lifelong Learning ( Multimatics ). this means that product quality and price perception affect 63.2% of customers satisfaction, while the remaining 36.8% is influenced by other variables that are not examined in this study.
Co-Authors Muchsin Saggaff Shihab