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Atih Ardiansyah
Communication Science, Faculty of Social and Political Science, Sultan Ageng Tirtayasa University
Education Mathematics

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ANALYSIS OF COMMUNICATION STRATEGY IN INCREASING ALUMNI PARTICIPATION IN FILLING TRACER STUDY ALUMNI (TSA) AS A CONTRIBUTION TO THE ACHIEVEMENT OF MAIN PERFORMANCE INDICATORS (IKU) IN THE COMMUNICATIONS STUDY PROGRAM FISIP UNTIRTA Atih Ardiansyah; Ivan Issa Fathony; Deana Derawati; Vanessa Devara Ardine
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

Tracer Study Alumni (TSA) is a popular tool in efforts to continuously improve higher education institutions. In the Untirta FISIP Communication Studies Program, which has become Untirta's favorite major in the National Selection to Enter State Universities, Joint Selection to Enter State Universities and Independent Selection in the Western Region for two consecutive years, namely 2021-2022, the level of alumni participation in filling out the TSA formula is still below 50 percent. This has an impact on the low achievement of the Main Performance Indicators (IKU) of the FISIP Communication Studies Study Program in the 2022 Untirta Internal IKU League, especially IKU 1 concerning "graduates getting decent jobs" which occupies 27th place with an achievement of 7.3 percent. Through interviews, focus group discussions, observation and document review, it was found that there are two strategies for increasing alumni participation in filling out the TSA formula, namely canalizing and cursive. The relationship between the FISIP Untirta Communication Studies Study Program and its alumni is still not optimal, as evidenced by the low participation of alumni in filling out the TSA formula. One of the reasons is the absence of a forum for alumni whose institutions are formal in nature.
Co-Authors Deana Derawati Ivan Issa Fathony Vanessa Devara Ardine