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Rifky Budi Setiawan
Universitas Pembangunan Panca Budi Medan, North Sumatera Indonesia
Education Mathematics

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THE INFLUENCE OF RELATIONAL MARKETING AND LOYALTY ON CUSTOMER SATISFACTION PT. BANK SUMUT (BPDSU) MEDAN Rifky Budi Setiawan
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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Abstract

PT. Bank Sumut established since 1961, Customer satisfaction can be created through marketing quality provided by the company to its customers. The better the quality of its services, the higher the customer loyalty to the company that will create customer satisfaction by itself. Hypothesis Test Results rational marketing variables (X1) on customer satisfaction at the results obtained relational marketing job characteristics (X1) partially have a significant influence on customer satisfaction (Y) PT. Bank Sumut (Persero) Tbk Medan Branch. obtained t value of 3.937 with a probability value t (Sig) is 0.000 (Sig. <α0.05). Hypothesis Test Results loyalty variables on customer satisfaction in the results obtained Loyalty variable (X2) partially has a significant influence on customer satisfaction (Y) PT. Bank Sumut (Persero) Tbk Medan Branch. It can be concluded that the relationship marketing (X1) and loyalty (X2) simultaneously have a significant influence on customer satisfaction (Y) PT Bank Sumut Tbk.
AT SYSTEM FOR EMPLOYEE WORK DISCIPLINE TO INFLUENCE OF LEADERSHIP, SUPERVISION, AND PUNISHMENT AT PT SULTAN AREN INDONESIA Amelia Rosanti; Rifky Budi Setiawan; Soulthan Saladin Batubara
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

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This research aims to determine and analyze the positive and significant influence of leadership, supervision and punishment on employee work discipline at PT Sultan Aren Indonesia, both partially and simultaneously. This research uses the method quantitative with data analysis techniques used, namely classical assumptions, multiple linear regression, as well as hypotheses. The sample in this study was 57 respondents, using techniques saturated sampling. The research results partially show leadership (X1) has a positive and significant influence on the work discipline (Y) of employees at PT Sultan Aren Indonesia. Supervision (X2) has a positive and significant influence on work discipline (Y) of employees at PT Sultan Aren Indonesia and punishment (X3) has a positive and significant influence on the work discipline (Y) of employees at PT Sultan Aren Indonesia. Meanwhile, the results of simultaneous testing show that leadership (X1), supervision (X2), and punishment (X3) has a positive and significant influence on the work discipline (Y) of employees at PT Sultan Aren Indonesia, with an influence of 74.8%.
Co-Authors Amelia Rosanti Soulthan Saladin Batubara