Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Bunga Puspitasari
Fakultas Bisnis dan Ekonomi Universitas Surabaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGIC ALLIANCE TO DRIVE PT SAMUDRA CITRA PERSADA'S BUSINESS IMPROVEMENT Bunga Puspitasari; Stefanus Budy Widjaja Subali
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today many business entities are experiencing bankruptcy or even vice versa. A strategy is needed so that the business entity can survive in the face of increasingly fierce and challenging business competition. Trusted alliance strategy can be used as a basis for facing competition. In addition, strategic alliances are built on the basic principles of mutual guidance as demonstrated by PT Samudra Citra Persada. Through this strategy, companies can obtain many positive things to improve the capabilities of business entities. Strategic alliances can not only be made for B2B relationships but also for B2C, one of which is by collaborating as a dropshiper. For companies, this form of cooperation can increase product sales, while for customers, other benefits can be obtained, such as warehouse utilization.
Co-Authors Stefanus Budy Widjaja Subali