<![CDATA[Today many business entities are experiencing bankruptcy or even vice versa. A strategy is needed so that the business entity can survive in the face of increasingly fierce and challenging business competition. Trusted alliance strategy can be used as a basis for facing competition. In addition, strategic alliances are built on the basic principles of mutual guidance as demonstrated by PT Samudra Citra Persada. Through this strategy, companies can obtain many positive things to improve the capabilities of business entities. Strategic alliances can not only be made for B2B relationships but also for B2C, one of which is by collaborating as a dropshiper. For companies, this form of cooperation can increase product sales, while for customers, other benefits can be obtained, such as warehouse utilization.]]>
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