Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Muh. Sayuti Bahmid
Universitas Muhammadiyah Mamuju
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGIC MARKETING ANALYSIS FOR CICI CATERING: A CASE STUDY IN MAMUJU DISTRICT Muh. Sayuti Bahmid; Andi Indra Martini; Jamaludin Kamarudin
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The analysis of Cici Catering Food Stall in Mamuju Regency highlights its internal strengths, such as practical presentation of local delicacies, affordable pricing, and consistent flavors, balanced by weaknesses like limited promotion and variety. External opportunities include community favoritism, job creation, and partnerships, while threats encompass emerging competitors, price rivalry, and pandemic-related challenges. The IFAS and EFAS evaluations position the business in SWOT Quadrant 1, indicating a balanced alignment of strengths and opportunities. With a score of 0.74, the conclusion is that Cici Catering Food Stall is a growing enterprise, poised to capitalize on strengths, address weaknesses, seize opportunities, and navigate challenges. Emphasizing innovation, menu expansion, and quality customer experiences will likely drive its ongoing success.
Co-Authors Andi Indra Martini Jamaludin Kamarudin