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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi
Andi Indra Martini
Universitas Muhammadiyah Mamuju
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGIC MARKETING ANALYSIS FOR CICI CATERING: A CASE STUDY IN MAMUJU DISTRICT Muh. Sayuti Bahmid; Andi Indra Martini; Jamaludin Kamarudin
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The analysis of Cici Catering Food Stall in Mamuju Regency highlights its internal strengths, such as practical presentation of local delicacies, affordable pricing, and consistent flavors, balanced by weaknesses like limited promotion and variety. External opportunities include community favoritism, job creation, and partnerships, while threats encompass emerging competitors, price rivalry, and pandemic-related challenges. The IFAS and EFAS evaluations position the business in SWOT Quadrant 1, indicating a balanced alignment of strengths and opportunities. With a score of 0.74, the conclusion is that Cici Catering Food Stall is a growing enterprise, poised to capitalize on strengths, address weaknesses, seize opportunities, and navigate challenges. Emphasizing innovation, menu expansion, and quality customer experiences will likely drive its ongoing success.
ANALYZING THE IMPACT OF COMPENSATION AND LEADERSHIP ON EMPLOYEE PRODUCTIVITY AT CV RAJAWALI MAMASA Musrang Musrang; Andi Indra Martini; Suharlina Suharlina
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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This research, conducted at CV. Rajawali Mamasa, aimed to investigate the impact of compensation and leadership styles on employee productivity. The study utilized both primary and secondary data sources, including surveys and direct observations. The findings reveal significant positive effects of compensation and leadership on employee productivity. Specifically, adequate compensation, including salaries, allowances, and incentives, was found to boost employee performance. Moreover, effective leadership styles, such as authoritative, democratic, and participative leadership, were shown to motivate employees to work more efficiently.
DIGITALIZATION'S IMPACT ON THE SUSTAINABILITY OF PRINT MEDIA: A CASE STUDY OF RADAR SULBAR DAILY IN MAMUJU REGENCY Ria Ainun Hijriani; Andi Indra Martini; Jamaludin Kamarudin
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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This study investigates the impact of digitalization on the performance of the print media industry, with a specific focus on Radar Sulbar Daily in Mamuju Regency. Qualitative data were collected through observations and interviews with key personnel. The research utilized triangulation to ensure data validity. Data analysis involved reduction, presentation through descriptions and narratives, and drawing conclusions. The SWOT analysis method was applied to assess strengths, weaknesses, opportunities, and threats, aiding in strategy formulation. The study emphasizes the challenges and opportunities print media faces in the digital era, highlighting the need for adaptation to remain competitive. Overall, it offers insights into the evolving media landscape and the importance of embracing digital trends for long-term viability.
Optimizing Employee Performance: The Impact of Work Motivation, Work Environment, and Leadership at PT. Manakarra Unggul Lestari in Tommo District, Mamuju Regency Rindi Livia; Andi Indra Martini; Nur Asia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3321

Abstract

Penelitian ini menyelidiki pengaruh Motivasi Kerja, Lingkungan Kerja, dan Kepemimpinan terhadap Kinerja Karyawan pada PT. Manakarra Unggul Lestari, Kecamatan Tommo, Kabupaten Mamuju. Melalui analisis kuantitatif dan pemodelan regresi, penelitian ini mengungkapkan bahwa ketiga faktor tersebut memiliki pengaruh yang signifikan secara individu dan gabungan terhadap Kinerja Karyawan. Motivasi Kerja, Lingkungan Kerja, dan Kepemimpinan memberikan kontribusi yang jelas terhadap tingkat kinerja yang lebih tinggi. Hasil penelitian ini menggarisbawahi perlunya mengembangkan lingkungan kerja yang positif, motivasi yang kuat, dan praktik kepemimpinan yang efektif untuk meningkatkan kinerja karyawan. Namun, menyadari keterbatasan penelitian dan implikasinya terhadap praktik sangatlah penting. Penelitian ini menyoroti keterkaitan faktor-faktor tersebut, menawarkan wawasan bagi organisasi untuk mengoptimalkan strategi manajemen mereka dan mendorong peningkatan kinerja karyawan.  
Entrepreneurial Strategy, Product Quality, And Purchasing Decisions: Case Study Of Bu Husna's Home Industry In Selling Penja Fish Products In Mamuju Regency Nur Auliah; Andi Indra Martini; Iwan Adinugroho
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3324

Abstract

Penelitian ini menguji dampak dari strategi kewirausahaan dan kualitas produk terhadap keputusan pembelian di Industri Rumah Tangga Bu Husna, Kabupaten Mamuju. Menganalisis data dari konteks ini, penelitian ini mengungkapkan bahwa baik strategi kewirausahaan, yang meliputi kreativitas, identifikasi peluang, fokus pada konsumen, pengambilan risiko, dan ekspansi, serta kualitas produk, yang melibatkan kinerja, keragaman, layanan, dan keselarasan, secara signifikan mempengaruhi keputusan pembelian secara individual. Selain itu, efek gabungan dari variabel-variabel ini juga ditemukan signifikan, menandakan pentingnya mempertimbangkannya secara bersama-sama. Hal ini menggarisbawahi bahwa bisnis tidak hanya harus memprioritaskan kualitas produk tetapi juga menerapkan strategi inovatif untuk meningkatkan orientasi pelanggan dan mengelola risiko, sehingga mempengaruhi pilihan konsumen. Temuan ini memberikan wawasan yang berharga bagi industri skala kecil yang bertujuan untuk memahami dan mempengaruhi perilaku pembelian secara efektif.  
Analysis of the Effect of Promotion, Price, and Product Quality on Purchasing Decisions at Thrifth Carin Store, Street Diponegoro New Market Complex, Mamuju Regency Nurnabila Salsabila; Andi Indra Martini; Muhammad Arsyad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3326

Abstract

Penelitian ini menginvestigasi pengaruh promosi, harga, dan kualitas produk terhadap keputusan pembelian konsumen pada Toko Trifth Carin di Kompleks Pasar Baru, Kabupaten Mamuju. Melalui analisis kuantitatif, ditemukan bahwa masing-masing variabel tersebut secara signifikan mempengaruhi keputusan pembelian individu. Selain itu, dampak gabungan dari promosi, penetapan harga, dan kualitas produk juga terbukti, didukung oleh korelasi yang kuat (R = 0,749) dan koefisien determinasi yang substansial (R2 = 0,561). Dengan demikian, strategi promosi yang efektif, penetapan harga yang tepat, dan peningkatan kualitas produk sangat penting dalam mempengaruhi pilihan konsumen. Temuan ini menekankan perlunya pendekatan terpadu untuk meningkatkan keputusan pembelian, memandu bisnis dalam menyusun strategi pemasaran yang komprehensif untuk memenuhi preferensi konsumen dengan lebih baik.  
Co-Authors Iwan Adinugroho Jamaludin Kamarudin Muh. Sayuti Bahmid Muhammad Arsyad Musrang Musrang Nur Asia Nur Auliah Nurnabila Salsabila Ria Ainun Hijriani Rindi Livia Suharlina Suharlina