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All Journal Madani: Multidisciplinary Scientific Journal
Alya Yunita
Program Studi Ekonomi Syariah Jurusan Syariah dan Ekonomi Islam Sekolah Tinggi Agama Islam Negeri Bengkalis
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Faktor yang Mempengaruhi Minat Belanja Online Pada Mahasiswa di Pulau Bengkalis Tiara Rahmadani; Nilam Sahana; Suci Hikmatul Jannah; Alya Yunita
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 8 (2023): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8387736

Abstract

This study aims to determine the factors that influence online shopping interest for students on Bengkalis Island. The method used in this study is quantitative-qualitative method. The sample of this study was students at two universities on Bengkalis Island, namely the Bengkalis State Polytechnic Campus and STAIN Bengkalis. The focus of the research is students from two Universities who have made payments online within the past six months. The sampling method used in this study is non probability   sampling. Non probability sampling is a sampling technique that does not use election rules. The results of this study indicate that the variables, Atmosphere, Product, Price, Promotion, Trust, Service, and Orientation partially and simultaneously influence and significantly influence the interest of online shopping.
Co-Authors Nilam Sahana Suci Hikmatul Jannah Tiara Rahmadani