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All Journal Journal Of Management Science (JMAS) ProBisnis : Jurnal Manajemen
Sauca Ananda Pranidana
Universitas Pandanaran, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Influence store atmosphere and word of mouth on the purchase decision mediated buying interest (Studies on Aneka Jaya Consumers) Cicik Harini; SB Handayani; Sauca Ananda Pranidana; Heru Sri Wulan; Leonardo Budi H
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.269

Abstract

This research aimed to examine the effect of store atmosphere and word of mouth on the buying decision which is mediated by buying interest. The research was quantitative research and makes use of quantitative data sorts, namely information measured on a numerical scale. The population is the number of customers of Aneka Jaya that's divided into three branches in Semarang. The records series technique uses nonprobability sampling and the wide variety of samples is a hundred respondents. In addition, the facts evaluation method makes use of route evaluation. The results of the examine concluded that Store Atmosphere had a tremendous and huge impact on buy goal, Word of Mouth had a superb and full-size effect on buy purpose, Store Atmosphere and Word of Mouth simultaneously had a tremendous and giant impact on purchase purpose, buy goal had a positive and widespread effect on buying choices , Store Atmosphere has a fantastic and widespread impact on shopping selections, Word of Mouth has a nice and vast effect on shopping selections, shopping for hobby has a superb and large effect mediating Store Atmosphere on buying selections, and buying interest has a superb and full-size impact mediating Word of Mouth on buying choices on Aneka Jaya clients unfold over 3 branches.
Penguatan Pendidikan Anak Dusun Selelu Ungaran Timur Semarang Untuk Generasi Cerdas dan Berkarakter Sauca Ananda Pranidana; Eka Mustikasari; Belia Mulyaningtyas
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis proses penguatan pendidikan anak di Dusun Selelu, Ungaran, Semarang, dalam membentuk generasi yang cerdas dan berkarakter. Fenomena ini muncul dari kebutuhan mendesak untuk memperkuat nilai-nilai moral dan sosial di tengah perubahan budaya dan perkembangan teknologi yang memengaruhi perilaku anak-anak di wilayah pedesaan. Hasil penelitian menunjukkan tiga tema utama, yaitu: (1) internalisasi nilai karakter berbasis kearifan lokal seperti gotong royong, religiusitas, dan tanggung jawab sosial; (2) sinergi antara keluarga, sekolah, dan masyarakat sebagai pusat pendidikan karakter; serta (3) tantangan modernisasi dan pengaruh teknologi digital terhadap perilaku sosial anak. Temuan ini menunjukkan bahwa pendidikan karakter di Dusun Selelu berlangsung secara kontekstual melalui kegiatan sosial dan tradisi komunitas yang menanamkan nilai-nilai luhur dalam kehidupan sehari-hari. Secara teoretis, penelitian ini memperkaya konsep pendidikan karakter berbasis komunitas (community-based character education) yang menempatkan budaya lokal sebagai fondasi utama pembentukan moral anak. Secara praktis, hasil penelitian ini memberikan implikasi bagi kebijakan pendidikan untuk mengintegrasikan pendekatan sosial-budaya dalam program pendidikan karakter nasional. Penelitian ini juga merekomendasikan kajian lanjutan terkait integrasi nilai karakter dengan literasi digital di lingkungan pedesaan
Co-Authors Belia Mulyaningtyas Cicik Harini Eka Mustikasari Heru Sri Wulan Leonardo Budi H SB Handayani