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All Journal Journal Of Management Science (JMAS) Jurnal Indonesia Sosial Teknologi
Edi Hamdi
Universitas Esa Unggul, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Carimontir: Motor vehicle service application Muhammad Akbar Indraputra; Edi Hamdi
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.276

Abstract

The number of motorized vehicles in Indonesia is increasing, people's mobility is also increasing so that it often creates problems regarding the motorized vehicles used to carry out activities. The problem that often occurs is in the aspect of service. This has prompted the emergence of the carimontir application which helps with various motor vehicle maintenance problems. Unfortunately, studies on the carimontir application have not been carried out in depth so that researchers are interested in studying Carimontir: motorized vehicle service applications. The research method used is qualitative with a literature study so that various data are collected for analysis and it is known from the research results that the development of the carimontir application is carried out carefully and carefully, namely analyzing external and internal factors, implementing strategies, marketing plans, operational plans, planning human capital, financial plans and risk plans to find out various things that might occur so that they can be minimized and prevented quickly and precisely.
Analysis of Value Proposition Canvas and Lean Business Canvas for the Development of Marketing, Operational and Human Resource Strategies in EDU Smarty Generation Tutoring in Tangerang – Indonesia Trisulo Muljopamudji; Difka Sabila Rasyad; Anggiat Huminsa FST; Unggul Kustiawan; M. Dhafi Iskandar; Edi Hamdi
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8782

Abstract

This study aims to analyze the use of Value Proposition Canvas (VPC) and Lean Business Canvas (LBC) in developing marketing, operational, and human resource (HR) strategies for EDU Smarty Generation tutoring center in Tangerang, Indonesia. Based on VPC analysis, a deeper understanding of the students' needs, problems, and desires was gained, which helped in designing a more focused marketing strategy. Through LBC, it was found that the business model of EDU Smarty Generation emphasizes the flexibility of blended learning and online self-learning independence to cater to the diverse needs of students. The study also identified the importance of HR development to support the implementation of these strategies, including enhancing teacher skills and effectively utilizing technology. The findings show that applying these two frameworks can improve the effectiveness of marketing, operational, and HR strategies and contribute to the long-term growth of EDU Smarty Generation.
Co-Authors Anggiat Huminsa FST Difka Sabila Rasyad M. Dhafi Iskandar Muhammad Akbar Indraputra Trisulo Muljopamudji Unggul Kustiawan