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PENGARUH EMPLOYEES EMOTIONAL COMPETENCE TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN Aprilia, Sekar; Kustiawan, Unggul
Jurnal Manajemen Bisnis Dan Organisasi Vol 2 No 2 (2023): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v2i2.93

Abstract

Studi ini memiliki tujuan untuk meneliti, mengetahui dan mengevaluasi pengaruh kepuasan pelanggan dan loyalitas pelanggan dengan melihat dari sisi Employee Emotional Competence dan Rapport yang menghubungkan employee emotional competence pada penelitian ini. employee emotional competence dijelaskan mempengaruhi penilitian dari pelanggan atau yang disebut rapport, penilaian atas servis yang mana memberikan dampak pada kepuasan pelanggan dan loyaliyas. Penilaian atas service yang memuaskan menimbulkan rasa senang atas pelayanan yang memuaskan dan pelanggan merasakan kepuasan tersebut. Hal tersebut berbanding lurus kepada loyalitas, dengan pendekatan bahwa pelanggan merasa ditunjukan rasa hormat, selanjutnnya pelanggan akan menciptakan pandangan positif. Kontribusi dari penelitian ini diharapkan manambah satu informasi untuk penelitian yang akan dating dalam studi managemen. pengumpulan data pada penelitian ini dilakukan secara online dimana setiap responden diberikan skala pilihan untuk menjawab.Temuan dari penelitian ini adalah adanya hubungan pada setiap variabel, dan peneltian ini membutkikan bahwa Employee Emotional Competence yang mempengaruhi kepuasan dan loyalitas pelanggan adalah employee emotional competence dan Rapport.
E-Service Quality in Online Zakat and Its Impact on Muzaki Behavior Kurniawan, Rulli; Kustiawan, Unggul
International Journal of Zakat Vol 9 No 1 (2024): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v9i1.505

Abstract

In the digital era, e-service quality plays a crucial role in determining the success of online businesses, including zakat services. This study explores the impact of e-service quality on customer satisfaction, customer trust and institutional reputation, as well as its effects on customer behaviors such as repurchase intention, word-of-mouth promotion and site revisit. Through an online survey of 250 users of online zakat services and analysis using Structural Equation Modeling (SEM), this research found that usability and service interaction significantly contribute to enhancing e-service quality, which directly increases customer satisfaction and trust. Although customer satisfaction can increase repurchase intention, it does not directly increase word of mouth or site revisit, indicating the important role of other factors such as spiritual values and social recommendations. High e-service quality also strengthens the institution's reputation, underlining the importance of maintaining high online service quality to retain customer trust and loyalty. This study recommends zakat institutions to improve usability and service interaction on their online platforms to strengthen customer relationships. Further research is suggested to explore other variables that influence customer behavior in the context of online zakat.
Risk Management Process of “Mining Contractors Services Company” In Indonesia Vilianni, Agustin; Kustiawan, Unggul
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v7i2.7752

Abstract

Pertambangan memiliki peran yang sangat penting dalam membangun negara kita. Pertambangan juga memberikan peran yang sangat signifikan dalam perekonomian nasional kita. Peran pertambangan terlihat jelas dimana pertambangan sebagai sumber penerimaan negara, memberikan kontribusi bagi pembangunan daerah, baik dalam bentuk dana bagi hasil maupun program pembangunan pemberdayaan masyarakat, memberikan nilai lebih pada neraca pertambangan, meningkatkan investasi, memberikan efek berantai positif pada pekerjaan. Manajemen risiko adalah proses interaktif yang digunakan oleh perusahaan pertambangan dan pengolahan untuk mengidentifikasi, mengevaluasi, dan memitigasi bahaya di tempat kerja guna mengurangi risiko bahaya seperti kebakaran, ledakan, tanah longsor yang tertimbun, gas beracun, suhu ekstrim, dan lain-lain. Jadi, manajemen risiko merupakan suatu alat yang jika digunakan dengan baik akan menghasilkan dan menciptakan lingkungan kerja yang aman, bebas dari ancaman bahaya dan kecelakaan di tempat kerja. Penambangan dan pengolahan batu bara merupakan kegiatan yang sangat berisiko, tidak hanya menyangkut keselamatan kerja. Oleh karena itu, untuk menjamin kelancaran operasi produksi, terhindar dari kecelakaan kerja, kejadian berbahaya dan penyakit akibat kerja, perlu diterapkan Keselamatan dan Kesehatan Kerja (K3) dalam kegiatan pertambangan dan pengolahan. PT. ANP akan menerapkan prinsip manajemen risiko dalam ISO 31000:2018. Analisis ini membantu kontraktor pertambangan kami dalam membuat keputusan yang tepat untuk memitigasi risiko dan menjadi kontraktor pertambangan multinasional.
Patterns of Symbolic Interaction Communication in the Online Ojek Community: Qualitative Descriptive Study Utami, E. W. Puput Wahyu; Kustiawan, Unggul
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11414757

Abstract

Presently, service quality manifests in the form of technology known as Self-Service Technology (SST), which has a significant impact on how customers interact with a company. The aim of this research is to explore the factors influencing customer perception of SST Qual concerning customer satisfaction and trust, leading to repurchase intention and e-word of mouth in fast-food restaurant customers. This study focuses on internationally recognized brands in Indonesia, namely McD, Pizza Hut, KFC, A&W, and Burger King, and examines the influence of SST Qual through social media platforms such as Facebook, Instagram, Twitter, and TikTok, which are utilized by customers. This is the outcome of advancements made from prior studies on Indonesian consumers of online retail businesses. It is intended that the research's contribution will offer useful marketing tactics for consumers of the brands under study in addition to information at the theoretical and scientific level of marketing management. The present study employed a survey approach for data collection, whereby online questionnaires were disseminated to potential respondents, who were chosen using purpose sampling among patrons of international restaurants in Indonesia. For analysis using factor analysis and structural equation modeling (SEM) with the smartPLS application. The findings from this study are that SST Qual is the main driver in increasing and forming customer satisfaction and customer trust which will increase and retain customers so that repurchase intention can be achieved through encouraging eWOM from other consumers
Strategi dan Proyeksi Keuangan untuk Proyek Bisnis Hub Kertas Daur Ulang Andre, Andre; Indradewa, Rhian; Yanuar Rahmat Syah, Tantri; Kustiawan, Unggul
Jurnal Disrupsi Bisnis Vol. 7 No. 3 (2024): [Mei-Juni] Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i3.40797

Abstract

Recycled Paper Hub is a business unit mainly focus in processing recycled paper sorted from local collector who also act as supplier such as waste paper collected from traditional market, ex-packaging collected from home industry and household waste, etc. Recycled Paper Hub primary goal is to participate in the sustainable business by contributing to the economy of the surrounding community along with a commitment to maintaining a green environment. In order to achieve this goals, Recycled Paper Hub conduct business development strategy which include financial planning and projection. The method used in this research is using data that has been previously collected and analyzed within 3 stages, namely : data collection (internaly from company that the author is working, then data filtering, and finally data presentation along with conclusion. Within this research, financial planning is distributed in 5 main pillars, that is : Financial Objectives, ,Financial Elements, Financial Projections, Feasibility Analysis, and Performance Analysis.
STUDI KARAKTER KEPEMIMPINAN SERVANT TERHADAP MOTIVASI DAN PERILAKU KEWARGANEGARAAN ORGANISASI DI SEKTOR PUBLIK Ramadhan, Muhamad Nur Rahmat; Kustiawan, Unggul
JURNAL CAFETARIA Vol 5 No 2 (2024): JURNAL CAFETARIA
Publisher : UNIVERSITAS KARIMUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v5i2.1394

Abstract

The world is currently facing increasing challenges and demands for better public service delivery, therefore the public sector plays an important role where people increasingly demand high quality services in their daily interactions with public organizations. This research aims to explore the factors that influence public sector workers, especially the encouragement of servant leadership towards organizational citizenship behavior, with the help of public servant motivation as an intervening variable that makes workers have OCB traits thanks to the encouragement of a leader. The data in this study was designed using a survey method where questionnaires were distributed online, and respondents were selected using a purposive sampling method in the DKI Jakarta area from public sector civil servants who had worked for more than two years. For analysis using factor analysis and structural equation modeling with the smartPLS application. This study's results show a positive relationship between servant leadership and, public service motivation, and organizational citizenship behavior. The managerial implication of this research is that organizations must always pay attention to their leaders so that employees feel how servant leadership behavior can improve and foster OCB attitudes and traits in each employee.
Implementation Marketing Plan For Mining Contractor Service Company In Indonesia: English Septiani, Jelita; Kustiawan, Unggul
Muhasabatuna : Jurnal Akuntansi Syariah Vol. 5 No. 1 (2023): Juny
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/muhasabatuna.v5i1.2354

Abstract

Mining contractor service business in Indonesia is still one of the businesses that is quite competitive. The ministry of energy and mineral resources ( ESDM) notes that production in Indonesia is increasing every year. Indonesia’s coal production will increase from 2020-2021 to reach 7,2 %, based on the increase in the value of this coal production. PT. ANP, our company is very confident that our mining services business will grow. Of course, to be a better company than our competitors, our company must be able to provide added value to our customers in order to meet the needs of our customers. To be able to survive in the long term in the mining services business, our company will carry out a marketing strategy by starting our business by working with companies that are georgraphically established, owners, and mining areas that are not categorized as difficult access and high risk. Our company is also a mining contractor service company with  a medium-scale level that produces coal between 50,000-200,000 tons per month, this is also one of the advantages for our customers to choose us as partners because in medium-scale companies our rate are cheaper. Method is using STP and Marketing Mix ( NICE and 7 P ) strategies. This analysis can help mining contractor service companies in Indonesia use their marketing strategy.
Analysis Of Hr Skill, Service, And Promotion Factors On Price That Influence The Level Of Sales Of Millenial Cafe Coffee Nur Qinthara Jatnika, Ridhwan; Kustiawan, Unggul
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Coffee is one of the mainstay commodities in Indonesia's plantation sector. HR skills, service, promotion and price are factors that affect sales levels. This study aims to analyze the influence of HR skills, service, promotion on sales levels through price as mediation. The analysis was carried out by chance withdrawal of 250 respondents using the Questionaire method
Marketing Strategy Implementation for Business Plan at Imported Beef Supply Startup Meat Tech Pristianti, Fetiana; Syah, Tantri Yanuar Rahmat; Kustiawan, Unggul; Nofierni, Nofierni
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3118

Abstract

The culinary industry in Indonesia, especially among the middle class in major cities such as Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek), is experiencing rapid growth. To continue attracting consumer interest, restaurants compete to introduce new and unique menus. This presents an opportunity for suppliers like PT Meat Tech, which specializes in providing high-quality imported beef, to innovate and meet market demand. A marketing plan is a strategic process in marketing that aims to achieve predetermined targets. In this process, the marketing strategy is a crucial element as it encompasses the company’s values and objectives. PT Meat Tech will focus on Marketing Goals and Objectives, Segmentation, Targeting, and Positioning (STP) Strategy, business-to-business (B2B) Marketing Mix, Sales Activities, Sales Budget Projections, and Revenue Stream Projections to enhance sales and achieve revenue targets. This study aims to assist PT Meat Tech in successfully marketing its beef products through differentiation strategies that support revenue growth. Data collection will involve a multifaceted approach, including semi-structured interviews with key stakeholders at Meat Tech, such as marketing managers, sales representatives, and other relevant personnel. The study results indicate that an effective marketing plan is influenced by several factors, including the business establishment purpose, pricing strategy, location, promotion, sales activities, and financial management. By addressing these factors, PT Meat Tech can optimize its marketing strategy and strengthen its market position.
Strategic Marketing Plan for Remedies Postpartum Care Center: A Roadmap to Brand Awareness and Customer Loyalty Paksi, Yanuar Buana; Indradewa, Rhian; Kustiawan, Unggul; Pamungkas, Rian Adi
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.4223

Abstract

This study develops a strategic marketing plan for Remedies Postpartum Care Center in Jakarta, Indonesia, addressing the growing demand for specialized postpartum care services. The postpartum period is a critical phase for mothers, often accompanied by physical, emotional, and mental health challenges, yet comprehensive care services remain limited in Indonesia. The research aims to enhance brand awareness, build customer loyalty, and ensure financial sustainability by identifying target markets, customer needs, and effective marketing strategies. Using a mixed-method approach, the study combines qualitative and quantitative data, including surveys, interviews, and market analysis, to formulate a marketing mix strategy 7Ps framework (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Results reveal that Remedies caters to diverse customer segments through tailored One Stop Solution and Partial Solution packages, supported by digital marketing strategies such as social media campaigns and a dedicated mobile app. Revenue projections indicate significant growth, from IDR 5.17 billion in Year 1 to IDR 23.46 billion in Year 5, demonstrating the financial viability of the proposed plan. The study concludes that a customer-centric approach, combined with personalized services and digital tools, can effectively address the underserved postpartum care market, ensuring long-term success and improved maternal health outcomes.
Co-Authors Abadi, Ferryal Aditya Pratama Amatullah, Nida Anandaputri, Elisabet Andre Andre, Andre Anggraheni, Eva Shera Aprilia, Sekar Arietra, Intan Pertiwi Noor Arif Darmawan, Nugroho Avilla, Bobby Sulthan Cahyanti, Ichtiar Melia Dakaria, Yus damanik, rani Dhafi Iskandar, Muhammad Dimas Angga Negoro Dimas Negoro Edi Hamdi Fariz, Nur Fitrianto, Hendry Gunawan, Wawan Iwan Hannak, Nasriyatul Harahap, Sri Bintang Pamungkas Hesti Wulandari Hilmy, Muhammad Reza Huminsa FST, Anggiat Imelda Citra Anggraini Indah Erlinda Ade Kisworo Indra Gunawan Indradewa , Rhian Indradewa, Rhian Indradewa, Rian Irhamdani, Irhamdani Iskandar, M. Dhafi Juni, Anasthasia Kurniawan, Rulli Kusnadi, Deky Lubis, Rima Octaviani Martianto, Yudha Hartlanda Mastupah, Mastupah Meilisa Alvita Mohamad Reza Hilmy Muhammad Dhafi Iskandar Muljopamudji, Trisulo Negoro, Dimas Negoro, Dimas Angga Nofierni, Nofierni Novika Dwi Anggraini Nugroho, Sukmo Hadi Nur Qinthara Jatnika, Ridhwan Paksi, Yanuar Buana Perdana, Rival Pristianti, Fetiana Rahmawati, Wulan Ramadhan, Muhamad Nur Rahmat Rany, Yenny Rehabeam, Rehabeam Rian Adi Pamungkas Ridwan, Saepul Rina Anindita Sabila Rasyad, Difka Safari, Jen Jen Mohammda Salsabila, Aulia Sandi Setiawan Saniyyah, Anisah Sartono, Saptiangga Septiani, Jelita Sinaga, Hans Salomo Tiberias Sitinjak, Brando Sudiyono Sudiyono Suhendro Suhendro Syabilla, Artana Diva Syah , Tantri Yanuar Rahmat Syina, Ibnu Tantri Yanuar Rahmat Syah Tasya Yultavera Tri Handoko Utami, E. W. Puput Wahyu Vilianni, Agustin Yanuar Rahmat Syah, Tantri