Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal Of Management Science (JMAS)
Puput Albahiyah
Universitas Pelita Bangsa, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Revisit: Lifestyle of brand awareness and taste quality with moderation of experience quaity Puput Albahiyah; Surya Bintarti; Taufiq Rachman
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.286

Abstract

This study reviews Revisit: Lifestyle Brand Awareness and Taste Quality with Moderation of Experience Quality in Bekasi Regency Area. This study aims to illustrate the existence of a lifestyle by drinking nestle pure life mineral water that is good for health and for a quality of brand awareness. Nestle pure life mineral water which is industrialized in Indonesia was established in 1985 with PT. Akasha Wira International Tbk. with the presence of mineral water in hygienic and instant packaging, it is easy to carry anywhere that is in great demand and is believed to have healthy water quality and feels light to drink. This study used quantitative methods with primary data collected by isendental sampling techniques or proposive sampling with the distribution of questionnaires through google forms and non-probality sumpling population types that had more then 100 respondents who met the criteria. Has six hypotheses formulated one of them has one that is not significant and tested regression analysis which is processed using test instruments with the help of pls software that produces validity and reliability with decent results.
Co-Authors Surya Bintarti Taufiq Rachman