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Analisis Faktor Sosial, Psikologi, dan Literasi Keuangan terhadap Perilaku Konsumtif Online Shopping di Kalangan Ibu-Ibu Intan Cynara Valentina Putri; Rahmi Mudia Alti; Yoana Nurul Asri; Rifka Agustianti
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.3984

Abstract

Konsumsi barang melalui belanja saat ini adalah fenomena nyata yang selalu menjadi pembicaraan hangat di kalangan ibu-ibu pada berbagai kesempatan. Pentingnya penelitian ini adalah untuk menghindari sikap boros sebagaimana bahwa membeli suatu barang harus lebih dulu mementingkan kebutuhan dari pada keinginan serta menggali lebih dalam dengan data-data yang terkait dengan faktor-faktor yang mendorong perilaku konsumtif belanja online pada ibu-ibu yang kemudian dapat memberikan saran pada ibu-ibu cara mengatasi perilaku konsumtif online shopping Penelitian ini bertujuan untuk menguji apakah pengaruh faktor sosial, faktor psikologi dan literasi keuangan terhadap perilaku konsumtif online shopping dikalangan Ibu-ibu. Penelitian ini menggunakan jenis penelitian deskriptif pendekatan kuantitatif yang diukur dengan menggunakan metoda berbasis regresi linear berganda dengan SPSS 21.00. Populasi dalam penelitian ini adalah Ibu-ibu pengguna aplikasi Shopee untuk online shopping. Sampel untuk kriteria pada penelitian ini yaitu Ibu-ibu pengguna marketplace Shopee di Jawa Barat. Pada penelitian ini peneliti menggunakan non-probability sampling dengan menggunakan teknik purposive sampling dengan kriteria: responden mempunyai aplikasi Shopee, responden sering berbelanja di marketplace Shopee, responden sering berbelanja online minimal 1-3 kali dalam sebulan. Data yang digunakan dalam penelitian ini berupa data primer yang pengumpulan datanya melalui google form/kuesioner.
Analisis Persepsi dan Preferensi Mahasiswa Universitas Nurtanio Bandung terhadap Pelaksanaan Perkuliahan Pasca Pandemi Rifka Agustianti; Deni Ramdani; Rahmi Mudia Alti; Yoana Nurul Asri
Journal on Education Vol 6 No 3 (2024): Volume 6 Nomor 3 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i3.5454

Abstract

The role of information and communication technology has become increasingly needed by society since the Covid-19 pandemic, one of which is in online lecture activities. With the decline in Covid-19 cases, there are differences of opinion among students about whether or not to carry out online learning like during a pandemic. This research aims to analyze and understand students' opinions about optimal learning systems in the post-pandemic period, with the hope that this can be used as material for consideration in understanding effective lecture methods for carrying out the lecture process after the pandemic. This research uses quantitative descriptive methods to explain numerical data obtained from students who participated in the research. Quantitative data collection was carried out through questionnaires to active students at Nurtanio University Bandung. Data analysis uses descriptive statistics to describe student opinions regarding student perceptions and preferences for online and offline lectures. Testing the validity and reliability of the instrument used was carried out using SPSS 25. From the test results, a valid and reliable instrument was obtained so that it could be analyzed further. From the results of the analysis, it can be concluded that after the pandemic, students' preference for lectures is offline, online lectures can be carried out as needed with a duration of less than 2-4 hours a day.
Implementation of Green Human Resource Management Towards Green Employee Behavior Mediated by Top Management Commitment in Higher Education Albert Kurniawan Purnomo; Yoana Nurul Asri; Theresia Marditama
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.6146

Abstract

This study explores the rising importance of Green Employee Behavior (GEB) within organizations, particularly in higher education institutions, as environmental concerns continue to escalate. Companies are increasingly adopting Green Human Resource Management (GHRM) to align employee behaviors with environmental sustainability goals, which enhances the company’s reputation. However, research on GEB in higher education remains limited. Using a quantitative research method and data analysis through Structural Equation Modeling (SEM) with SmartPLS software, this study gathered primary data through questionnaires distributed to universities, such as Nurtanio University Bandung, Jenderal Achmad Yani University, and Maranatha Christian University, with a focus on lecturers holding structural roles. The sample included 51 respondents, obtained via convenience sampling, with data collected through Google Forms shared on WhatsApp groups and personal chats. The study examined the direct impact of GHRM on GEB and explored the mediating role of Top Management Commitment. The results revealed that GHRM has a significant direct influence on GEB within higher education institutions. However, Top Management Commitment was not found to have a direct influence on GEB nor did it mediate the relationship between GHRM and GEB. This study contributes to raising awareness among academics about the importance of practicing GEB and addresses the gap in research on environmental sustainability practices in higher education.