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All Journal Majalah Ilmiah Warta Dharmawangsa Amkop Management Accounting Review (AMAR) Optimal: Jurnal Ekonomi dan Manajemen
Mico Ferdyansyah
Universitas Islam Negeri Sumatera Utara
Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Social Sciences

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Peran Komunikasi Bisnis Dalam Membantu Perkembangan UMKM Tahu Payah reihan arya winata; mico ferdyansyah; nur halisah fajarini; putri ramadhani
Jurnal Warta Dharmawangsa Vol 17, No 3 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i3.3370

Abstract

Usaha Mikro Kecil Menengah (UMKM) memiliki peranan penting dalam pembangunan ekonomi nasional, khususnya dalam pertumbuhan ekonomi dan penuntasan jumlah pengangguran, sekaligus juga dapat mendorong akselerasi pembangunan daerah. Salah satu usaha yang dapat dilakukan untuk mendukung perkembangan UMKM adalah dengan menerapkan komunikasi bisnis pada UMKM tersebut. UMKM Tahu Payah merupakan salah satu dari ratusan UMKM yang ada di Kecamatan Beringin. UMKM Tahu payah merupakan salah satu UMKM yang bergerak dibidang produksi tahu. Usaha ini beralamat Dusun 8 Karang Anyar Kecamatan Beringin Kabupaten Deli Serdang Sumatera Utara. UMKM Tahu Payah tidak menerapkan komunikasi bisnis dalam usahanya sehingga seringkali mengalami permasalahan seperti, tidak memiliki cukup pengetahuan mengenai cara mengembangkan bisnis, tidak ada inovasi produk, bahkan tidak memahami pemasaran digital. Tujuan dari penelitian ini adalah untuk mengenalkan komunikasi bisnis untuk mendukung perkembangan UMKM Tahu Payah. Hasil penelitian adalah bahwa komunikasi memegang peranan yang sangat penting dalam perkembangan usaha kecil, menengah dan mikro (UMKM). Dengan memiliki kemampuan komunikasi yang baik, UMKM dapat terus berkembang, terutama dalam memasarkan produk-produk inovatif. Komunikasi yang baik juga akan menjamin kerjasama yang baik antara pihak-pihak yang berkepentingan yang dapat membantu UMKM mengembangkan bisnisnya secara internal maupun eksternal.
Penyediaan dan Penyerahan dari Dinas Perkimtan Melalui Bidang Prasarana, Sarana dan Utilitas Umum (PSU) dari Pengembang ke Pemerintah Daerah Kabupaten Deli Serdang Mico Ferdyansyah; Muhammad Ikhsan Harahap
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i4.2331

Abstract

This research aims to understand housing and residential area policies, the legal framework for housing facilities, public institutions and services, the provision of housing facilities, public institutions and services such as laws and procedures for providing public housing, housing work. and work. The research method used is very good, while the source of information is the staff of the Deli Serdang Regency Housing and Development Office. The data analysis process is carried out by means of a data reduction process, presenting data and drawing conclusions, validating the data that has been collected and expressed in the form of a report. Research findings indicate factors that help and hinder, including communication skills between the parties responsible for implementing the plan, namely employees. In the field of public housing and maintenance work. Deli Serdang Regency and land owners, as well as employees have the right to resolve problems that arise in the process of handing over resources, equipment and public services (PSU) to the Deli Serdang Regency Government.
The Influence of Product Availability, Price, and Product Quality on Consumer Repurchase Intention Mico Ferdyansyah; Maidalena
Amkop Management Accounting Review Vol. 5 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2771

Abstract

Repurchase intention is a consumer's interest in making a repeat purchase based on previous purchasing experiences. High repurchase intention reflects a high level of consumer satisfaction when deciding to adopt a product. This study aims to examine the influence of product availability, price, and product quality on consumer repurchase intention. This study uses a quantitative approach. The sampling method was carried out using an accidental sampling technique. The number of respondents in this study was 70 people, because this number has exceeded the minimum limit according to Roscoe's opinion. The data collection technique was carried out through a questionnaire with statements related to the research variables and in accordance with the research title, and was supplemented by observation and interviews. The data analysis technique used in this study was descriptive quantitative with a multiple linear regression analysis model. Data analysis was carried out using SPSS version 20 software. The results of the study showed that product availability and product quality partially influenced consumer repurchase intention, while price did not influence repurchase intention. Meanwhile, simultaneously, product availability, price, and product quality jointly influenced consumer repurchase intention.
Co-Authors Maidalena, Maidalena Muhammad Ikhsan Harahap Nur Halisah Fajarini Putri Ramadhani Reihan Arya Winata