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All Journal Jurnal Ekobis : Ekonomi Bisnis & Manajemen
Muhammad Rizki Perdana
Universitas Pdjajaran
Economics, Econometrics & Finance Social Sciences

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ANALISIS USER EXPERIENCE (UX) PADA ONLINE FOOD DELIVERY DI JABODETABEK MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE (UEQ) (Studi Kasus Layanan GoFood dan GrabFood) Muhammad Rizki Perdana; Irsyad Kamal
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol. 13 No. 2 (2023): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : Universitas Teknologi Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/je.v13i2.835

Abstract

According to this research, GoFood has a better user experience than GrabFood, as measured by the User experience questionnaire (UEQ) and UEQ Compare Product analysis. The data analysis, which was based on the responses of 290 people from the Jabodetabek region, indicates that GoFood scored higher on the UEQ and UEQ Compare Product analysis scale. The rating intervals for five (5) indicator groups - attractive, perspicuity, efficiency, dependability, and stimulation - were excellent, while the rating for the novelty indicator was good.
Co-Authors Irsyad Kamal