Siti Sahrina S. La Duhu
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Pengaruh Kualitas Layanan Mobile Banking Bank Bumn Terhadap Kepuasan Nasabah (Studi Pada Mahasiswa Ung Tahun 2023) Siti Sahrina S. La Duhu; Diva Nadya Thaib; Widya Astuti Lumenta; Yayu Isyana D. Pongoliu
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 14 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8186429

Abstract

This study aims to determine the influence from service quality on customer satisfaction of BUMN Bank (State-Owned Enterprises). The sample in this study were students who used mobile banking services. The data analysis technique used in this study is a test of validity and reliability, classic assumption test and multi linear regression test. While, the research method used in this research was a quantitative method. The results of this study show that the quality of service (reliability, assurance, responsiveness, tangible, and efficiency) has a positive and significant impact on banking satisfaction on mobile banking services.